CEO Advisory

Employees engagement is a simple phrase but carries a weighty meaning! People have used a number of jargons here and there to single out its meaning with little success. But what does it really mean? Well, there is no single definition, but you would agree that it’s a way of...

Amazon's chief Jeff Bezos topped Forbes annual list of the biggest wealth gainers. His net worth grew $33.8 billion in 2017. Bezos is now worth $99.9 billion, enough to make him the richest person in the world. A decade ago, on the 2007 Billionaires List, he had a net worth...

With a fortune of $5.5 billion, George Lucas is the richest celebrity in America, according to the Forbes list, which determined the net worths of the wealthiest celebrities in the US. All in all, the top 10 richest celebrities in the U.S. boast a combined fortune of $18 billion, up...

Business plan is a key ingredient or a blueprint which paves the path of a business idea to become a successful luxury brand. It is a base for strategies that help in tracking the development curve of the business. Business plan being the essence of a successful business should be...

Sushma Sharma, the founder and CEO of Konversai, is on a mission to “democratize knowledge” and make the world a better place by facilitating meaningful connections and conversations. Her company, a live video-based knowledge-sharing platform that connects seekers and providers of knowledge or specialized information, enables one-on-one interactions with higher...

The term “brand equity” gets thrown around marketing circles a lot. You may have come across it and even wondered what it meant. Investopedia defines brand equity as “a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.” Coca-Cola, Costco,...

India is a place that is fast growing, and there are many things an entrepreneur should keep in mind if they want to expand their business to India. How many small and medium businesses are moving from various parts of the world to India, and they know the importance of...

Many of us at one point have had to go to Germany for work. If the business involved an international trade fair, either attending as a visitor or exhibiting, then the chances of it being in Germany are really high. From being a leader in manufacturing, automotive, engineering - the...

Business can be tough and its’ very common to see even top tier businesses in need of some financial aid from time to time. Whether it’s a defensive or offensive move, there’s no doubt about the fact that companies rely on financial aid in order to either strive to stay...

We’ve all heard of the saying where if one area of your life is going well, other areas much suffer – but does that have to be the case? Isn’t it possible to have your dream job and be happy, satisfied, and doing well in the rest of your life?...