C-Suite Advisory

Tips to grow your business in India

India is a place that is fast growing, and there are many things an entrepreneur should keep in mind if they want to expand their business to India.

How many small and medium businesses are moving from various parts of the world to India, and they know the importance of growing their business in India. If you have similar thoughts in your mind, here are some suggestions to be kept in mind to make sure that you grow your business in India successfully.

1. Understand the needs of the Indian audience

With plans to woo the audience in India, it is important to understand what are they looking for and how you can fulfill their needs. Remember that India is a place where many people are competing in the same line of Business, and you need to offer something special that can be useful for the Indian audience. You can ask the audience and know what is lacking in a particular area and how can you fill the gap to keep them happy and, at the same time, make sure that you achieve success. In the process, you might have to make several changes to your plans and even the entire business model set for the Indian audience, but the same will only help you in reducing the possibility of making losses while starting your business in India.

2. Creating an ideal price strategy

India is a place where you’ll find many multi-billionaires but, at the same time, you’ll have to agree with us that most of the people who will be interested in your services will not be extremely rich. So, it is important to create an ideal price strategy that can be worked upon for a certain period of time. Let’s take an example of Amazon Prime membership. In the United States, the prime membership fee is $99 per year, while in India it is roughly $15 per year. The difference is huge and noticeable. However, it is a strategy that is helping Amazon beat the competition and stay at the top. This is a strategy that has been adopted by Amazon, and it has worked like a charm. However, Netflix has not pulled down its monthly cost and maintains a similar amount across the world. So, you might have to adopt a customized strategy in this case to succeed.

3. Marketing

Where ever you go, marketing is one of the most important things for a business to succeed and we know the importance of the same. However, in India, there are many ways in which you can market your business and get the desired results. For example, if you intend to make your brand noticeable among the masses, you can sponsor shows like Bigg Boss. There are many such popular shoes that are watching to buy the masses across the country and even abroad. This could help you in establishing a base for your brand, and the cost can be decided according to your needs. Opt for a smart strategy in this case because sponsoring the wrong shows can create problems for you or it might not be as beneficial as you had expected it to be. So, make sure that you have opted for an ideal marketing team to help you with the task.

4. Be ready to embrace risk

With the intention to grow your business in India, there is a certain amount of risk that your brand will not be accepted by the masses and if this happens, there will be losses in store for you. However, you’ll have to embrace risk and hope for the best. At the same time, you need to be sure that you are giving your best so that things do not turn out to be terrible for you while you attempt to leap.

Remember that there will be a lot of you to learn from the experience and it will help you in the future. In this case, we would also like you to be sure that you have a certain amount of spare funds that can be invested in this direction. Remember that if you are spending your entire funds on promoting and growing your business in India, it might backfire, and you’ll be at a loss. So, be smart and make sure that you are not moving towards bankruptcy.

5. Partner with reliable businesses

With an intention to expand your base in India, you can always consider partnering an Indian company that has already established itself in India. You’ll find many Indian companies willing to get the necessary funds and improve their stand in the country. This can help you in getting in and establish a base for yourself in India. Well looking for a business to the partner, you should be sure that reliable businesses are shortlisted because there is always a possibility that you might choose a business that is already running into losses and does not have a future in India. If this happens, you’ll have regrets in the future, and we are sure you do not want that to happen.

6. Understand the taxation system in India

Many businesses willing to expand their waves in India do not focus on the taxation system in India. This is not good because taxes can have a significant impact on the profits and if you do not focus on the same, you’ll not be happy with the results. It can even result in a number of offenses that will harm the reputation of the company. So, it is advisable to have an understanding of the taxation system in India before you intended to expand your base to the country.

Apart from the taxation system, you need to have an understanding of the number of rules and regulations even that will affect your business. This is not an easy task, and so significant amount of your research should be diverted in this direction. With an ideal research performed before making a move, you can improve your chances of succeeding in India.

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Linda Anderson
Linda is a writer and musician residing in Boise, Idaho in the United States. She graduated from the College of Idaho with a Bachelor's Degree in Business and a focus in marketing in 2014.