CEO Advisory

Freedom (civil liberties and political rights) is a fundamental human right. When it comes to personal freedom, it’s no surprise that tied for first place are the northern European countries of Finland, Norway, and Sweden, according to Freedom House's report 2018, which ranks nations according to civil liberties and political...

Many marketing professionals find themselves at the crossroads of figuring out whether to implement a video advertising campaign, and what type of results it will produce for the brand. It’s no secret that video has been on the rise for years now, and the influence videos have on customers’ purchasing...

Want to get away? From Hawaii to Switzerland and London to Santorini, this fantastic list created by the folks at Quintessentially has the best three-dimensional replicas of your two-dimensional favorites. Treat your mind as well as your body this summer by escaping to one of these retreats. Escape the hustle...

While time travel may be something that we have only observed in sci-fi films, some scientists consider it may be commonplace in as few as 100 years. From biometric scanning to iPad-controlled hotel rooms, glimpses into the future of travel have already begun popping up in airports and resorts around...

Focusing on customer acquisition over customer retention is like throwing a party and making beautiful, edible, perfumed invitations but then forgetting to buy any refreshments or snacks for guests to enjoy at the main event.  After acquisition, your customers are most inclined to jump ship if you fail to impress....

Before I started my career in marketing, I would begin my day reading newspapers and watching “Today,” the morning news program on NBC. Obviously dating myself, this was during the years it was hosted by Jane Pauley and Bryant Gumbel. While my schedule and my news-gathering habits have changed quite...

The Microsoft founder Bill Gates and actor-turned-humanitarian Angelina Jolie are the world’s most admired people, according to a YouGov study. The 2018 list features 20 men and 20 women, all of whom are chosen as a result of online interviews with more than 37,000 people in 35 countries. Following on...

Austin, Texas is number one again on the "best places to live in the United States" list, U.S. News says. Colorado Springs, Colorado came in at second place in the ranking of the country's 125 largest metropolitan areas. Denver, Colorado, took the No. three spot, bumping Des Moines, Iowa, to...

Every time I go to speak or train at a different company, I get the same response: ‘You make presentations sound so simple. I get it, but I don’t get how I get buy-in from everyone else?’ The goal of any presentation is to influence your audience to act.  Maybe...

San Francisco's Golden Gate Bridge, is the 11th most favorite landmark in the world, according to TripAdvisor. And the best landmarks in the world is... Cambodia’s 12th-century Angkor Wat in Siem Reap topped the list at number one, followed by Sheikh Zayed Mosque in Abu Dhabi, the United Arab Emirates...