CEO Advisory

The competition is fierce. In a global economy, every customer counts. Along with that, a push towards greater profitability in the good times in order that companies can weather any future economic storm is completely necessary. Efficiency matters. Perhaps the Greatest Mistake That Good Companies Make Overspending during the good...

Digital experience monitoring, also known as DEM, is a new kind of technology that supersedes traditional application performance management. It is also similar to, but better than end-user experience monitoring, also known as EUEM. On the one hand, application performance management only looks at how the application performs and whether...

What does APM stand for? On the one hand, it is application performance monitoring, which is the monitoring of the software applications provided by your business. On the other hand, it is application performance management, which is the management of the software applications provided by your business. These two work...

It’s lost. The Digital Ad Industry has been struggling with this for some time and when Mark Zuckerberg faced Congress sporting the tie that he’s refused to wear for the entirety of his 15-year career at Facebook, it marked the nadir. So what can our industry do to solve this trust...

With 2019 almost upon us, there are many small business owners that may be looking ahead and hoping to invest more money to grow their business in the coming year. However, naturally the first thing you need to do is work out where you will get the finance from and...

For any business these days, it is important to keep cost control into consideration. For smaller and startup businesses, it is even more important as smaller businesses do not have the same level of financial security as most of their larger counterparts. While there are various ways in which you...

With defense spending totaling $610 billion in 2017, the United States spends more than any other nation on military in the world, while China ($228 billion) and Saudi Arabia ($69 billion) placed second and third, respectively. But as a percent of the gross domestic product, the United States spends about...

A coin has two sides, meaning that every concept has its' supporter and opponent. Hard to believe but sales funnels have skeptics who don't believe they deliver the results. They hate hearing about sales funnels and how they connect thousands of businesses to their real buyers and how entrepreneurs grow...

For anyone who dreams of starting their own business, the fact that 50 percent of new ventures fail in the first few years is a daunting thought. Of course, no one starts out expecting to be one of the many that don’t make it, but the reality is too many...

I recently did something that scares the crap out of most entrepreneurs: I completely disconnected from the small business I started. As in I shut down my email. I left the country. And I instructed clients and employees not to contact me unless human lives were at stake or the...