CEO Advisory

Native advertising is quickly becoming the advertising method of choice for e-commerce businesses. Native ads not only receive 53 percent more views than traditional display ads, but have found they increase purchase intent by 18%. For many businesses, both e-comm and otherwise, the switch to native advertising is crucial in...

While it’s important to realize that consumer confidence isn’t necessarily the best--and shouldn’t be considered the only--data to measure the state of our economy, it can be used by investment managers to help predict, adapt and react to impending fiscal changes. “It’s never just the number. It’s the change in...

Amid a social media backdrop of #equalpayforequalwork, #heforshe, and #equalityforall, leading content marketing agency Contentworks reaffirms its commitment to business equality in 2019.  With a passion for promoting equality, the team has renewed its commitment to non-profit organisation Room to Read in a move that promotes global literacy. The company...

Most startups are often laser-focused on proving their business model, raising capital and most importantly growing their business. Consequently, they forgo safeguarding their startups from the long list of business killers. In fact, a survey conducted by Next Insurance found that 44 percent of 30,000 respondents have never taken an...

One rude security guard can destroy the marketing effect, the creation of which involved great investments. Why does it happen? And how should you deal with it? During the meetings with the company management, I always hear complaints about the employees not being responsible enough, they do not pay enough...

Maine and South Carolina have some of the worst drivers in the United States, that's according to a new QuoteWizard study. Maine tops the list at No. 1 and was named the state with the country's worst drivers. Drivers in South Carolina ranked No. 2 on the list of the...

Congratulations! You have received a job offer as Chief Technology Officer or Chief Technical Officer (CTO) of a software, robotics, e-commerce or other technology-based company or a Chief Scientific Officer or Chief Medical Officer (CSO) of a biotechnology, medical device, healthcare or other life science company. You have worked hard,...

A server is a computer that stores your website files. When you include management services such as performance monitoring and security protocols to the operations of a server, you get a hosting plan. When you are judging the suitability of a hosting plan you should, therefore, consider the server hardware,...

I have been a CEO for 45 years. That’s with two companies – Acxiom Corporation, world leader in data mining and its accompanying technology, which we grew from 25 employees in Arkansas to 7,000 employees worldwide, with $1.5 billion in annual revenue; and First Orion, my present company, a now...

If you’ve ever caught yourself daydreaming about starting an online business, you’re not alone. If you’ve been put-off from starting the ball rolling on your online business idea because of concerns over creating and managing a professional website, you’re also not alone. However, many business minded CEOs aren’t necessarily technically...