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CEO Advisory

BusinessMen
CEO Advisory

Why Hiring the Right Person Is so Important – and How to Do It Successfully

For every business out there, there are a lot of factors that determine whether a venture will succeed or fail. These include having a brilliant concept, being thorough in its implementation, and anticipating market fluctuation, as well as marketing it properly to clients. But the importance of hiring the right...
Businesswomen In Office
CEO Advisory

5 Ways to Revive a Tired Marketing Strategy

“Good enough” works in some fields. Marketing isn’t one of them.  Nevertheless, plenty of well-meaning marketers adopt a status-quo mentality, even when they clearly see that they’re in a rut. Don’t get me wrong: Marketers who track their return on investment realize that the costs to attract attention are skyrocketing....
CEO Advisory

History Funnel: Who is the CEO in your Family?

Some might think Mother’s Day is an odd excuse to talk about leadership. After all, mothers are perceived as the embodiment of care, emotional intelligence, and unconditional love, aren’t they? So, How does that fits into the model of modern leadership?Leadership StereotypeCare, emotional intelligence and unconditional love don’t match with...
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