CEO Advisory

While a majority of online transactions are carried out using only a few different types of payment options, offering flexibility when it comes to these options can help your business grow. Customer satisfaction increasingly relies on a client's ability to smoothly pass through a transaction without experiencing technical problems. Those...

Millennials live in a mobile-first world where pictures can be retouched in seconds and reshared on multiple social media platforms. Video advertisements are being shortened to keep customers engaged and typical marketing methods aren’t receiving the same returns. Experiential marketing events are the only events that saw a rise in...

Simply coming up with an idea for a product that can solve a problem or make people’s lives easier can be exciting. The prospect of bringing the product to life will only heighten the feeling of excitement further and make you eager to create it and use it to take...

Launching a new business is exciting, but it can also be expensive. While microbusinesses can often be started for just a few thousand dollars, most entrepreneurs will need to invest or borrow tens of thousands, if not hundreds of thousands to get things moving. And to make matters even more...

I was fresh out of school when I landed my dream job with a medical device company on the cutting edge of cancer treatment. Its software for intensity modulated radiation therapy dramatically improved patient outcomes with safer treatments that reduced side effects. As the technical product specialist, I was passionate...

When one day the news headlines mention global trade talks are stalling resulting in a several hundred point market dip and then the next day there is a several hundred point surge in the market from those capitalizing on the dip, it’s hard not to be concerned about the global...

Google “World’s slowest-growing successful business” and you’ll get a bunch of blogs and articles, several illustrated with tortoises just to make the point. You’ll be hard-pushed to find anyone naming a company. On the other hand, if you’re looking for “world’s fastest-growing successful businesses” you’ll be treated to long lists...

Providing exposure to your newly founded business can be tiring and frustrating! It becomes even more challenging to generate traffic on your website if you are a new kid on the block. That’s where Search Engine Optimization (SEO) can help you. Technically speaking, SEO techniques are practices deployed to rank...

One of the easiest ways to make sure your salon is successful is to attract an army of loyal followers. These are the people who will always make the effort to come to your salon, even if it’s a little out of the way. They’ll only trust you to style...

The demand for chief financial officer (CFO) is as high as ever. If you are a CFO or a seasoned financial executive, you may find many attractive opportunities coming your way. Before you leave what you have and take up a new position, you are well advised to negotiate the...