C-Suite Advisory

7 Reasons Why Small Businesses Should Outsource SEO to an Agency

Providing exposure to your newly founded business can be tiring and frustrating! It becomes even more challenging to generate traffic on your website if you are a new kid on the block. That’s where Search Engine Optimization (SEO) can help you. Technically speaking, SEO techniques are practices deployed to rank your website better on different search engines like Google, Bing etc. This results in getting more traffic to your website which ultimately gets you more prospective clients for your small business.

Obviously, you are not an expert in SEO and will require a professional to expand your business. SEO is expected to be an 80 billion dollar business by 2020 and can be very expensive for your small business. You might still be skeptical whether to invest on an SEO agency or not. In this article, we are giving you 7 reasons why you should outsource SEO to an external agency.

  1. SEO is an Ever-Changing Business
    Digital platform is constantly evolving business and what’s relevant today might not matter at all in no time. In order to keep up the pace with a dynamic business you need dedicated professionals. A team of hardcore SEO professionals closely following current trends and optimizing your website accordingly will definitely attract more traffic.
  2. SEO is Complicated
    If SEO was easy, everybody would be doing it! Social media and SEO have emerged to be an overlapping phenomenon and mastering the art of utilizing it to your business is not easy. Moreover, different SEO practices are required for different locations or markets which require expertise and dedicated effort.
  3. You Get an Expert Team
    Outsourcing SEO to a team of professionals for a short time as and when required will get the job done more effectively with lesser investment. It also gives you the liberty to utilize the services of different firms according to their expertise for different campaigns. Moreover, these expert professionals are equipped with the latest search engine tools and algorithms to provide an effective solution in no time.

  4. Hiring In-House Can Be Expensive
    If SEO is so important, why not hire a dedicated SEO guy permanently in your team? Well, because it can be a costly affair and a less effective solution. Hiring a dedicated person for SEO will be expensive as you have to arrange funds for his salary and a single person might not be able to track all the emerging trends.
  5. It Boosts Your Digital Marketing Automatically
    Think of social media accounts as local subsets of search engines. Therefore, an effective SEO can definitely help with the digital marketing of your business as well. This also gives you the flexibility of considering a smaller marketing team. Proper SEO marketing is a great way to ensure that your business gains online reputation over different platforms.

  6. Your Business Can Gain from Their Links
    Any experienced SEO agency has a large pool of partners related to your business. They work with similar businesses to create backlinks at a reasonable cost across several websites which in turn improves SEO status of both parties. Outsourcing an agency for SEO makes you utilize their contacts through link-building relationships.
  7. You Can Focus on Different Aspects of Your Business
    Hiring dedicated team for SEO lets you focus on other aspects of your business. Especially when you are just establishing your business, it makes more sense to put all your time and focus in the overall running of your business rather than breaking your head on SEO which you probably know nothing about!

We hope that you have understood the potential of SEO in growing your business. Outsourcing the SEO to an agency not only gives you peace of mind; it improves the chances for your business to be found online. It keeps you updated and provides a better return from your investment.


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Mindy Wright
Philadelphia native Mindy is passionate about creating lists about anything and everything. She recently moved to New York. Mindy is a frequent keynote speaker at prestigious conferences and universities in the United States and the United Kingdom. Her favorite Quote: "It's a funny thing about life; if you refuse to accept anything but the best, you very often get it!” Voracious reader. Writer + Editor + Philly girl.
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