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Thursday, September 19, 2019

Executive Insights

5 Tips for Launching Minimum Viable Products inside Big Companies

Simply coming up with an idea for a product that can solve a problem or make people’s lives easier can be exciting. The prospect of bringing the product to life will only heighten the feeling of excitement further and make you eager to create it and use it to take the world by storm. However, the desire to do something and being able to do it in practice are two very different situations.

Though you may not yet have a physical product that you can take to the market, you may still want to rave about it before it is ready. This may not be advisable in all situations, but it can be beneficial when done correctly.

A Minimum Viable Product (MVP) is a basic outline of a product that can be presented in order to determine how it might be received on the market. This MVP meaning will enable you to undertake research.

When you seek to launch an MVP, you will be able to determine what people think of it, get feedback on how to improve it and estimate the potential for its success. By taking into account the following tips, you can help make sure you have an effective launch within a big company to get the results that you need.

Keep It Basic

The idea of describing something as ‘basic’ would usually be considered an insult, but this is not always the case. By creating a basic version of the product, you will be able to demonstrate its purpose and outline what it does. Keeping it basic will negate the need to undertake the full extent of the production process, which will save you time, money, and effort. Instead, all you need to do is outline the basics of the product so that the users will understand what to expect from using it.

In addition, demonstrating a basic version will provide you with the scope to be able to implement any changes. For example, feedback gained from the focus group or testers can be used to develop the product further without any significant un-doing of the work that has already taken place.

Keep in mind the MVP meaning and remember that the product is in the very early stages, so there is no need to go overboard. You want to avoid spending a significant amount of time and money on an idea that could ultimately fail.

Get all your Ducks in a Row 

Knowing you want to launch an MVP is not the end of the story – you also need to determine what type of launch you intend to use. There are different types of MVP that can be used, and the choice of which to use will need to be made according to what is appropriate.

For example, a Piecemeal MVP will involve the use of existing tools and platforms, which will mean collating information from different sources rather than creating it from scratch. Alternatively, a Concierge MVP will require you to undertake research that can be used to develop the eventual product; this can be completed, for example, by allowing testers access to the product and gathering data from them.

Make a decision about which option to choose according to what best suits your product, and prepare accordingly in order to ensure that all the necessary aspects of the product are presented efficiently.

Get People on Board 

Whether you are seeking funding, expertise, or you just want people to test the product, you need to get people involved. However, you need to ensure that these are the right people. Keep in mind what you want from those you will be presenting to with the launch, which will help you to determine who the right people are.

Gather as large a pool of people as possible for the launch, which will help ensure more accurate results.

As part of this process, it is also necessary to make your audience aware of what you want from them so they do not give you any erroneous information. The idea of bizjournals.com for selecting board members are currently trending.

Take the Good with the Bad

It may be difficult to maintain a level of detachment from a product that you created, but this is necessary to be able to consider all the feedback you receive objectively. Though it is great to receive good feedback about your product, you should not revel in this and overlook the bad. You should consider any negative feedback as more valuable than the positive as it will help you to improve your product.

Give people the option to provide open-ended opinions rather than asking leading questions in order to get the response that you want.

Keep the beneficial aspects of the product front and center, but ensure the accuracy of all the aspects and processes involved.

Know Your Audience 

When you are focusing on launching your product within a company, it needs to be tailored to the needs of those that will be using it. For example, the MVP launch of Uber wouldn’t have encountered any issues with the way in which it is used as everyone will essentially use the taxi service in the same way. Contrast this with an MVP launch for a skincare product subscription service, for example. You will need to contend with a wide range of different skin types and issues that need to be catered for, which will mean that the service will need to be varied to suit all potential users.

Ensure that you recognize what a user needs and provide this to suit their circumstances, which will ensure that you get accurate opinions.

The quality of an MVP launch can make or break a product, and help you to determine what you can expect once it is placed on the open market, so it is essential to get it right. By keeping in mind these steps and following them in accordance with the specifications of your product, you can successfully launch a Minimum Viable Product and gather the data that you need.


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Anna Papadopoulos
Editor, writer, teacher, consultant. Advocate for plain language, journalism, free speech, and tolerance. Feminist. Based in Sydney, Australia.
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