CEO Advisory

A look inside Maria Grineva’s method that helps businesses create a full-scale marketing department in just 4 months — without wasting money on guesswork.  In today’s business landscape, many founders are rethinking how marketing gets done. The traditional agency model — once prized for its scalability — is showing cracks....

Negotiation is a social process that arises from conflict. As humans, we negotiate all number of issues — terms of exchange, conditions of interaction, and so on. We do this commercially through companies and collectively as nations. When we can’t sort matters, we litigate. When nations can’t resolve differences through negotiation, wars...

The historical context and a sporting example of a customer lead approach.   The phrase "the customer is king" was popularized in the early 1900s by retail legends Harry Gordon Selfridge, John Wanamaker, and Marshall Field. While it's true that customer expectations and behaviour can make or break a business, they're...

The Challenge: Overcoming Limitations of Traditional Market Analysis: Traditional market analysis often struggles to keep pace with today's rapid market shifts, leaving businesses one step behind. This is a critical challenge that CEOs face industry-wide in the relentless pursuit of gaining a strategic edge. However, a transformative approach is now available,...

In an era where technology is seamlessly integrated into every aspect of our lives, cybersecurity has become more crucial than ever in the AI world. At the forefront of this essential field is Bharat Reddy Maddireddy, a cybersecurity and AI expert whose innovative strategies and steadfast dedication are making significant...

When it comes to the car you want to buy, speed, reliability, miles per gallon, and many other metrics are a paramount choice that must be carefully considered. However, when it comes to where you buy that car, however, the answer is a bit more definitive. A positive and streamlined...

There are only three ways a salesperson wins business that matters. Do you know what they are? Typically, salespeople fall into the trap of analyzing why they lost a sales opportunity -- an event for which there are many possible causes. This kind of analysis has its place. However, there...

Once hailed as both an ethical mandate and a strategic necessity after the upheaval of 2020, Diversity, Equity, and Inclusion (DEI) initiatives now face intense scrutiny and pushback. Major corporations—ranging from Walmart to Google—are quietly retreating from these programs amid escalating political battles and regulatory challenges. Leaders are increasingly pivoting...

Are You Leading or Just Babysitting Adults? Let's start with an uncomfortable question: Are you leading your team or just keeping them very active and busy?   Many capable, ambitious managers think they are leading but are actually managing. Babysitting workflows. Approving decisions. Checking who's 'online' in Slack. Jumping in to solve...

Scaling a recruiting business extends far beyond revenue targets and team expansion. The true challenge lies in transforming your leadership approach to meet the evolving demands of each growth phase. The entrepreneurial mindset that fueled your initial success must evolve into something more nuanced and expansive as your staffing agency...