Michael Norton

Michael Norton, Executive Vice President of Enterprise at Sandler. Michael still considers himself a constant student of the game when it comes to performance development and helping organizations meet and exceed their goals. He brings more than 25 years of experience in helping to drive leadership, sales management, and sales success for companies of all sizes. MichaelHe has developed, delivered, and created reinforcement programs that deliver real ROI while fitting into a company’s culture, processes, daily sales workflow, and budget. Having founded two companies prior to joining Sandler, he is considered one of the earliest pioneers of micro-learning for personal and professional development. Michael is also the former President of the Zig Ziglar Corporation.

Michael Norton is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.

C-Suite Insider

Why Sales Training Fails to Stick: 10 Leadership Missteps That Undermine Lasting Impact

Michael NortonC-Suite Insider

Investing in sales training is no small decision. It demands time, money, and energy with the promise of driving performance and embedding a winning sales culture. And yet, too often, the results fall flat. The initial buzz fades, old habits return, and the investment quietly dies on the vine. Why...

Boardroom Advisory

The Three Reasons Salespeople Win Deals that Matter

Michael NortonBoardroom Advisory

There are only three ways a salesperson wins business that matters. Do you know what they are? Typically, salespeople fall into the trap of analyzing why they lost a sales opportunity -- an event for which there are many possible causes. This kind of analysis has its place. However, there...

Executive Briefing

2025’s Great, Data-Driven Leap Forward for Sales Professionals – and Sales Leaders

Michael NortonExecutive Briefing

It’s an exciting time to sell for a living … but not all our people see it that way. Many are inclined to stay within their current comfort zone. Our job as sales leaders, I believe, is to spot the contributors who are personally invested in making the great leap...

World Executive Forum

The Ten Commandments of a Sound Omni-Channel Prospecting Strategy

Michael NortonWorld Executive Forum

The modern buyer is more informed, more connected, more discerning, more distracted, and less patient than ever before – all of which makes traditional single-channel prospecting (like picking up the telephone, but not doing much of anything else) an ineffective strategy for sales professionals. An omni-channel prospecting strategy – one...

Boardroom Advisory

The Leadership Lesson We Found in the Garbage

Michael NortonBoardroom Advisory

Have you ever driven by a landfill, or found yourself driving behind a garbage truck, on a hot, humid day? If so, have you ever found yourself overwhelmed by a stench so rancid you had to roll up all the windows to avoid feeling physically ill? Believe it or not,...

World Executive Forum

How to Promote the Sales Leader of the Future (and How Not to)

Michael NortonWorld Executive Forum

Even with a steady stream of technological advancements shaping the way that salespeople sell, the way companies operate, and the way buying teams make decisions, there is still one area where almost every organization struggles: onboarding and retaining qualified sales management talent. This is one problem that no fancy new...

Executive Opinions

AI and the Art of the (Human-to-Human) Conversation

Michael NortonExecutive Opinions

Some astonishing advances in information technology have made big headlines in recent months. You probably don't need me to recap those headlines … but I want to ask you to pause to consider a single, sobering question those headlines have given rise to among sales professionals. Some of us ask...

CEOWORLD magazine

Michael Norton

Why Sales Training Fails to Stick: 10 Leadership Missteps That Undermine Lasting Impact

The Three Reasons Salespeople Win Deals that Matter

2025’s Great, Data-Driven Leap Forward for Sales Professionals – and Sales Leaders

The Ten Commandments of a Sound Omni-Channel Prospecting Strategy

The Leadership Lesson We Found in the Garbage

How to Promote the Sales Leader of the Future (and How Not to)

AI and the Art of the (Human-to-Human) Conversation

CEOWORLD magazine

CEOWORLD magazine

Breaking International News & Views

SECTIONS

Who we are?

Our Partners

Company Info

Partners