Cash Nickerson

Cash Nickerson

Cash Nickerson is chairman of AKKA North America’s Business Unit. He was President, CFO, General Counsel, and the second largest shareholder of PDS Tech prior to its purchase by AKKA Technologies. Previous roles include attorney and marketing executive for Union Pacific Railroad, associate and then partner at Jenner & Block in Chicago, and chairman and CEO of an internet company. He teaches Negotiation as a Professor of Practice at Washington University in St. Louis, School of Law. Nickerson has authored several books, with his latest book, Negotiation as a Martial Art: Techniques to Master the Art of Human Exchange (Made for Success, July 2, 2021), named “Best New Release in Business Negotiations” by the Wall Street Journal. The book is featured in the CEOWORLD magazine's annual review of "Best Books to Read."


Cash Nickerson is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.
Chief Executive Insights

The Martial Art of Negotiation

All negotiations, no matter how big or small, rely on the techniques of discovery and fluidity. Discovery involves learning the other party’s true desires and fluidity involves taking whatever form is needed to find a way through. These same qualities equate to essential tactics used in the martial arts. Applying...