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Megan Batchelor

Megan Batchelor

Executive features editor at The CEOWORLD magazine and lover of reality TV. I eat cereal for breakfast, lunch and dinner.
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CEO Insider

Why is it so hard for younger brands to stay their course: Tips?

The fact that there is NOTHING more potentially-destructive behavior for a brand than look at what your competition is doing. Funny, but the most important question for brand managers: How does a younger brand owner justify getting information and lead on competitors and not acting on it? Branding is one...
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