Andrew Witkin

As the founder and president of StickerYou, Andrew Witkin believes in the enormous power of customization. With over a decade of StickerYou success, he is one of Canada’s leading experts in e-commerce, customization, startups, marketing and the tech economy. He is a graduate of Dalhousie University and holds an MBA from the Schulich School of Business, York University. Witkin has previously served as VP North American Licensing for Nelvana/Corus Entertainment and Director of Marketing for MegaBrands/Mattel. Andrew is an opinion columnist for the CEOWORLD magazine.

CEO Insider

5 Ways to Leverage Packaging As a Marketing Tool

Andrew WitkinCEO Insider

According to a study by the global research company IPSOS, 72 percent of Americans say the design of a product’s packaging influences their purchasing decisions. Because packaging conveys brand identify and creates the first impression associated with a company, it’s important not to overlook this aspect of product development. The...

CEO Insider

In-House v. Remote Workforce: Which one is better for business?

Andrew WitkinCEO Insider

Much is being made of working remotely. The internet is rife with articles that espouse the benefits of having a completely remote workforce, touting everything from higher levels of productivity to less overhead costs. But while many are tipping remote work as the new trend that the best and brightest...

CEO Insider C-Suite Perspective

How to Invest to Grow your E-Commerce Business

Andrew WitkinCEO Insider C-Suite Perspective

In the early stages of running an e-commerce business, it can be a challenge to know where to invest money in order to grow the business to the next stage. The key to investing in growth is to always be doing it. Having guidelines in place is important, especially in...

C-Suite Perspective C-Suite Intelligence

How to Navigate a Brand Refresh

Andrew WitkinC-Suite Perspective C-Suite Intelligence

Having a strong brand is crucial to the success of any business. Just like product lines, marketing campaigns and office software, sometimes a brand needs to be re-evaluated and updated. A brand refresh can be as simple as modern tweaks to an outdated logo and cleaning up any inconsistent branding,...

C-Suite Intelligence

Maintaining Brand Identity in Omnichannel Strategy

Andrew WitkinC-Suite Intelligence

An omnichannel approach to marketing means seamlessly fusing together a number of different channels, which could include a website, social feeds and physical retail location, into a consumer experience that results in high-quality brand recognition. Omnichannel strategies are increasingly common, and can play a pivotal role in the success and...

Boardroom Advisory

Native Advertising: What You Need to Know

Andrew WitkinBoardroom Advisory

Native advertising is quickly becoming the advertising method of choice for e-commerce businesses. Native ads not only receive 53 percent more views than traditional display ads, but have found they increase purchase intent by 18%. For many businesses, both e-comm and otherwise, the switch to native advertising is crucial in...

C-Suite Intelligence

Three Tips to Grow Your Brand

Andrew WitkinC-Suite Intelligence

Building a strong, stable and memorable brand is no easy task. It takes time, a well-planned strategy and a laser-like focus on the fundamentals in order to create a brand that consumers will come to know and trust. Below are three tips to keep in mind as you build and...

C-Suite Intelligence

Omnichannel: Is it Right for Your Business?

Andrew WitkinC-Suite Intelligence

Major e-commerce players such as Amazon, Shopify, Warby Parker, and Casper are opening up brick-and-mortar retail spaces in addition to their e-commerce offerings, signifying a new trend that might prove beneficial to small to medium-sized online e-commerce stores. Incorporating an omnichannel strategy into your business model is a major investment,...

Executive Agenda C-Suite Intelligence

Four Crucial Elements For Building A Successful Team

Andrew WitkinExecutive Agenda C-Suite Intelligence

When running a business, it’s easy to get lost in the numbers and focus solely on the bottom line. But not everything can be measured in spreadsheets or neatly laid out in infographics. There are substantial elements of a successful company that can’t be monitored through traditional metrics, and though...

Boardroom Advisory

Three Key E-Commerce Insights for Marketers

Andrew WitkinBoardroom Advisory

The world of e-commerce is an exciting one. As technology continues to advance and make the e-commerce experience a more convenient and smoother one for consumers, market forces are also working to change how e-commerce businesses can most effectively reach potential customers. Below are three key insights into e-commerce that...

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CEOWORLD magazine

Andrew Witkin

5 Ways to Leverage Packaging As a Marketing Tool

In-House v. Remote Workforce: Which one is better for business?

How to Invest to Grow your E-Commerce Business

How to Navigate a Brand Refresh

Maintaining Brand Identity in Omnichannel Strategy

Native Advertising: What You Need to Know

Three Tips to Grow Your Brand

Omnichannel: Is it Right for Your Business?

Four Crucial Elements For Building A Successful Team

Three Key E-Commerce Insights for Marketers

CEOWORLD magazine

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