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Friday, April 26, 2024
CEOWORLD magazine - Archive in Andrew Witkin - Page 2

Andrew Witkin

Andrew Witkin

As the founder and president of StickerYou, Andrew Witkin believes in the enormous power of customization. With over a decade of StickerYou success, he is one of Canada’s leading experts in e-commerce, customization, startups, marketing and the tech economy. He is a graduate of Dalhousie University and holds an MBA from the Schulich School of Business, York University. Witkin has previously served as VP North American Licensing for Nelvana/Corus Entertainment and Director of Marketing for MegaBrands/Mattel. Andrew is an opinion columnist for the CEOWORLD magazine.
Business Meeting
CEO Insider

5 Ways to Leverage Packaging As a Marketing Tool

CEO InsiderAndrew Witkin
According to a study by the global research company IPSOS, 72 percent of Americans say the design of a product’s packaging influences their purchasing decisions. Because packaging conveys brand identify and creates the first impression associated with a company, it’s important not to overlook this aspect of product development. The...
CEO Advisory

Native Advertising: What You Need to Know

CEO AdvisoryAndrew Witkin
Native advertising is quickly becoming the advertising method of choice for e-commerce businesses. Native ads not only receive 53 percent more views than traditional display ads, but have found they increase purchase intent by 18%. For many businesses, both e-comm and otherwise, the switch to native advertising is crucial in...
Shopping
CEO Advisory

Three Key E-Commerce Insights for Marketers

CEO AdvisoryAndrew Witkin
The world of e-commerce is an exciting one. As technology continues to advance and make the e-commerce experience a more convenient and smoother one for consumers, market forces are also working to change how e-commerce businesses can most effectively reach potential customers. Below are three key insights into e-commerce that...
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