Producer Inna Tulepova on Rethinking Women’s EdTech Business

Today, the American EdTech market is one of the most competitive in the world. It hosts thousands of high-caliber projects, including Coursera, MasterClass, and numerous other powerful educational platforms featuring millions of online schools and courses. But who is behind their creation? And how can an educational project stand out among fierce competition and generate multimillion-dollar revenues?

Renowned online course producer Inna Tulepova has the answers. She is recognized as one of the world’s leading women in EdTech course promotion, backed by numerous awards and impressive achievements. Tulepova is also the co-founder of Lady School, a platform that has become a leader on the international GetCourse online education marketplace. Her story inspires women to take bold steps in business.

In our latest feature, we explore the phenomenon behind Tulepova’s success and how her innovations have revolutionized the EdTech sector.

Digital Technologies in the Fight Against Gender Inequality in Education 

Inna firmly believes that online education and EdTech technologies can accelerate progress in closing the gender gap. According to her, EdTech is now one of the most accessible career fields for women, contributing to the growing trend of female leadership in education.

She is dedicated to ensuring that women worldwide gain access to high-quality expertise on topics such as women’s health and psychology. One of her most prominent projects is Lady School, which serves as both her pride and her signature brand. With 25,000 graduates and countless transformation stories, the program has reshaped women’s perspectives on relationships and careers. This flagship course in gender psychology and personal development has even caught the attention of Western experts, as Tulepova’s unique formats are unlike anything available in the U.S.

In 2023, Lady School was ranked among the Top 100 online educational projects by GetCourse, and in 2024, it retained and improved its standing. Now it secured a spot in the top 1% of the most successful schools. As a result, American investors are now considering Tulepova’s projects as potential models for adaptation in the U.S. market.

Why Women Choose EdTech 

Online education offers women a more flexible and accessible learning format compared to traditional in-person education. By acquiring new knowledge and skills, women not only strengthen their financial independence but also contribute to economic growth—whether by entering the workforce or creating new job opportunities.

This is why Inna is deeply invested in developing projects within gender psychology. She strives to ensure that women worldwide have access to the knowledge they need to become the best versions of themselves and gain the tools for independent decision-making in their personal and professional lives.

Key Projects 

Tulepova’s initiatives, such as “Tochka Sexa,” Klymazon, and Lady School, are not just successful—they have reshaped the industry. Her outstanding approach helped create projects that had never existed in the industry before.

She does not work with content that becomes outdated in a year. Instead, she focuses on fundamental knowledge and experts whose methodologies withstand the test of time. This approach earned her the title of EdTech Producer of the Year at the “Effective Education” awards. Soon after, she received another prestigious accolade—EdTech Innovator—at the “Era of Innovation” awards. Western experts are already comparing her work to that of the world’s top educational producers.

Rethinking Women’s EdTech Entrepreneurship 

Inna Tulepova is breaking the rules of the EdTech industry itself. Her journey began in small business before she entered the banking sector, where she honed her skills in team management, market analysis, and identifying promising niches. Her banking career equipped her with strong analytical abilities, but she always sought to express herself as a creator rather than just a manager. This drive led her to EdTech, where she soon became a producer behind some of the most groundbreaking educational programs.

So what exactly does she do? In short, she launches online products from scratch or helps promote existing courses. Among her clients are top coaches, bloggers, and psychologists.

The Secret to Her Success 

It’s all about her approach. Tulepova believes in ethical marketing, long-term strategies, and projects with real social value. She prioritizes people. This is why her company, Light Lady LLC (the Lady School project), won the Best Social Projects award in 2023.

According to Inna, earning industry recognition is challenging, but being invited to evaluate others is even harder. She has achieved both. She served on the jury for the Digital Leaders Awards in 2022 and 2023 and, in 2024, became an honorary expert at the Bridge Tech Contest II. This means she is now actively shaping the future of EdTech.

Moreover, her American counterparts are inviting her to participate in expert discussions on the development of online education and the global adaptation of her innovative methodologies. She has already given multiple lectures in the U.S., sharing her expertise in course production. In the fall of 2024, Inna was one of the headliners at an exclusive mastermind event for EdTech experts in Los Angeles at Club 3D.

Inna Tulepova is also an active member of elite international professional communities such as the Global Business & Finance Association (GBFA), an invitation-only organization for top specialists. Through these platforms, she exchanges knowledge and experiences with global leaders, further driving her professional growth and the advancement of online education.

Today, Tulepova’s online courses and strategies for launching educational projects are in high demand among international entrepreneurs. And to think—her journey began with self-taught marketing and promotion skills. That’s what true talent looks like.

Have you read?
Countries with the most gold reserves.
World’s Best Public Relations Agencies (Top PR Firms).
Countries with the highest human freedom.
World’s Safest & Most Dangerous Countries For Travelers.