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CEOWORLD magazine - Latest - CEO Opinions - Entrepreneurship Opportunities in Shrinking Screens

CEO Opinions

Entrepreneurship Opportunities in Shrinking Screens

People

The Big Question: Is the Entertainment Industry shifting towards individual, small-screen experiences, with freelancers turned entrepreneurs, navigating lockdowns and changing aesthetics in a turbulent industry?

Are CEOs and entrepreneurs in the entertainment industry undergoing VUCA conditions prepared to take this onslaught post-digital revolution is certainly a discussion.

Overview 

During the COVID-19 closing of movie theatres, the popularity of communal viewing started fluctuating. The same phenomenon, especially among young people as a pattern is fast catching up with individualised entertainment and personal space.  Everybody has several screens, and they all get to pick when and when they watch entertainment. We now have to face the reality that entertainment will be completely transformed in the post-COVID-19 society we live in, both in terms of how it is created and how we consume it. People tend to consume entertainment.  People once again flock to entertainment for the cosy comfort when they are going through difficult times.  This was observed during lockdowns, and it is currently the norm for leisure time. So, we have entered an arena where the individual screens will be the future.

Are Netflix, Amazon Prime Video, Disney+, Hulu, Apple TV+, HBO Max, Paramount+, Peacock, YouTube TV, ESPN+ and their like going to take over the entertainment buzz!!!

For CEOs, first-generation entrepreneurs and even seasoned ones, few questions need to be explored.

Key Questions to be explored 

  1. Do small screens seem to be taking over?
  2. Do entertainment customers favour private viewing on their screens?
  3. Is there a growing trend of people in the entertainment industry launching their businesses?
  4. What is the actor’s approach to the smaller screens?
  5. How has aesthetics evolved to accommodate smaller screens?
  6. What response did the entertainment sector give to the lockdown(s)?

There is no denying that small screens are the norm in entertainment. Customers are favouring private watching on their own devices more and more. A lot of people in the entertainment industry now start their businesses. Actors deliver subtle performances that work on smaller screens. With an emphasis on precision and clarity, aesthetics have developed. During lockdowns, the business quickly adjusted, placing a strong emphasis on remote production and digital dissemination.

Response 

We found that responses differed depending on exposure and location when we conducted an online interview with professionals in the business. The specialist had differing views regarding the background questions and occasionally added more flavour based on their experience. Several specialists expounded upon how the audio component of a film enhances the viewing experience. Since sound has always been so important, the popularity of personal viewing has grown thanks to the sophisticated surround sound offered by digital recording, smartphones, and top-notch noise-cancelling headphones. One additional benefit of using hands-free devices during commutes is the convenience of watching. Another benefit is that you can finish up with convenient viewing rather than eating the digital media all at once. This is a visible challenge.

Independent documentary filmmakers have benefited from the pandemic, and enthusiasts can make inventive use of this time frame. YouTubing is a growing technology that a lot of young people are using if they have quality content and a basic understanding of audio-video processing. The only thing left to figure out is how to profit from it, and it all comes down to how one presents their goods. Does this ring a bell?

In reality, funding for documentaries has become more available due to shrinking screens. These days, there are a lot of options for screening as well as a lot of financial sources that are opening up for filmmakers. Even amateurs are profiting from the revolution in over-the-top (OTT) streaming via mobile internet. Experts believe that this reach is, in a sense, fulfilling its necessary duty to raise awareness.

Transition phase and a challenging one 

However, according to some specialists, this is a competitive phase. And there is no substitute for the box office. The struggle is on. Although OTT platforms have proliferated, watching entertainment with friends and family is still only a few steps above smaller displays. Yet, it’s undeniable that OTT platforms have made a great deal of outstanding musicians more widely known. Young fans should have access to a variety of outlets, according to independent filmmakers. These platforms offer a variety of job options where youthful talent can be effectively employed.

CEOs, performers, and entrepreneurs have quickly adjusted to the dominance of small screens in entertainment, starting new businesses, changing shows, and honing aesthetics for clarity while shifting to digital distribution and remote production during lockdowns. It will continue! How prepared are you?


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CEOWORLD magazine - Latest - CEO Opinions - Entrepreneurship Opportunities in Shrinking Screens
Dr. Manoj Joshi
Dr. Manoj Joshi is Patron of the UNESCO Chair on ODL; Professor Extraordinarius, UNISA; Visting Professor at IIIT Lucknow, authored 5 books “The VUCA Company”, “The VUCA Learner”, “VUCA in Start-ups”, “Business Incubators” and “Unleashing Innovation and Leadership”. A Chartered & Fellow Engineer; Professor of Strategy, Innovation & Entrepreneurship; Director Centre for VUCA Studies & Dy. Dean Research (Mgmt. and Social Sci.) Amity University. Editorial Board with journals JFBM, ISBA, APJM, JSBM, BSE, JEEE, WRMSED etc. 150+ publications. Travelled extensively, 33+ years of experience areas - Screw pumps Design, Heat Exchangers, Loading Arms, consulting, research and teaching on VUCA strategy, weak signals, anticipatory mechanics and crafting foresight; interest in dark matter, dark energy, astral travel, travelling to woods and life after death.


Dr. Manoj Joshi is an opinion columnist and Executive Council member at the CEOWORLD magazine. You can follow him on LinkedIn.