James Dong Succeeds Bjarke Mikkelsen to Become CEO of Daraz Group

Daraz Group, the South Asian online retail entity under Alibaba Group Holding Ltd., has undergone a change in leadership. Taking the helm as the new Chief Executive Officer is James Dong, aged 44, who currently leads Alibaba’s Southeast Asian arm, Lazada Group SA. Dong assumes the role of acting CEO immediately, succeeding Daraz founder Bjarke Mikkelsen. In addition to his existing responsibilities, Dong will now oversee the operations of Daraz, according to a statement released by the company on Wednesday.

Mikkelsen’s departure adds to the list of executives leaving Alibaba, a once-dominant player in the Chinese tech scene. Alibaba’s international division, while experiencing rapid growth, faces heightened competition, especially in the Asian market. Lazada, under Dong’s leadership, is restructuring and trimming its workforce to stay competitive against rivals.

Alibaba’s acquisition of Daraz from Rocket Internet SE in 2018 marked the beginning of an international expansion, which now includes Lazada in Southeast Asia and Trendyol in Turkey. Daraz had previously cut 11% of its workforce in February.

Dong’s role extends beyond Daraz, as he aims to integrate the South Asian retailer with other entities within Alibaba’s international online shopping unit. Formerly an assistant to ex-CEO Daniel Zhang, Dong ascended to the position of Lazada’s CEO in 2022.

Have you read?
These American company slogans (and Taglines) Everyone Knows.
America’s Best Investment Advisory Firms, 2023.
Report: These Are The Most Eaten Foods in the World, 2023.
Most expensive cars in the world, 2023.
These Are the Richest Cities in the World, 2023.
Richest Professional Football Clubs In The World, 2023.

This report/news/ranking/statistics has been prepared only for general guidance on matters of interest and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, CEOWORLD magazine does not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.

Email Address*

Name