Reputation officially appointed Joe Burton as its Chief Executive Officer, with effect from October 5, 2023. This appointment follows an extensive search for a successor to Joe Fuca, who will transition to a role as a member of the Board of Directors and continue to support Reputation during its next phase of growth.
Reputation stands as the sole platform that effectively manages consumer feedback across the entire spectrum, from acquisition to loyalty. Supported by Marlin Equity Partners, Bessemer Ventures, and Kleiner Perkins, Reputation translates consumer feedback into a catalyst for business growth on a global scale.
Joe Burton expressed his enthusiasm for his new role, while Michael Fertik, the Executive Chairman and Founder of Reputation, expressed confidence in Joe Burton’s appointment. Joe Fuca, who led Reputation through a period of substantial growth over the past five years, expressed his confidence in the company’s current position. He affirmed his commitment to remaining on the Board of Directors and working closely with the Reputation leadership team to empower customers to transform feedback into customer growth and retention, spanning the entire journey from acquisition to loyalty.
Joe Burton boasts a remarkable track record of leading both public and private organizations with billion-dollar portfolios. His expertise spans new product development, go-to-market strategies, and innovative business models. Burton brings to Reputation a wealth of knowledge in areas such as big data, analytics, machine learning, Software as a Service (SaaS), networking, unified communications, consumer electronics, and the Internet of Things (IoT).
Joe Burton has completed the Stanford Executive Program and the Directors’ Consortium at Stanford University Graduate School of Business. He holds a bachelor’s degree in computer information systems from Excelsior University.
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