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CEOWORLD magazine - Latest - Executive Insider - The Importance of Age Diversity in the Workplace: Five Key Trends and Best Practices

Executive Insider

The Importance of Age Diversity in the Workplace: Five Key Trends and Best Practices

Hey there, all you amazing managers and employees out there! Are you ready to dive into a topic that affects us all? Today, we are talking about age discrimination in the workplace – a topic that’s more important than ever before. As we all know, age plays a significant role in our professional lives.

But what exactly does it mean to be at the “right age” in the workplace? And how do our perceptions of age affect the way we work and interact with others? According to workplace expert and author, Lindsey Pollak (April 6, 2016). “Don’t Let Age Define You in the Workplace”. Huffington Post, “Age should not be a barrier to success. The only thing that should matter is whether someone is the best person for the job.” But unfortunately, age discrimination is a real issue that affects many of us.

According to Forbes article titled “How Millennials Will Lead in 2025: The Workplace of the Future” by Jeanne Meister and Karie Willyerd (January 24, 2018), “By 2025, millennials will make up 75% of the global workforce, bringing with them new ways of leadership, a passion for meaningful work, and a different approach to business.” Similarly according to Business Insider (2020), “as baby boomers retire and the workforce ages, millennials are taking on leadership roles in greater numbers.

Companies will need to find ways to manage age diversity and create environments that are inclusive for all employees.” In this article, we will explore 5 trends that speak for more awareness of age in working life and offer strategies for combatting age bias and promoting diversity and inclusion. So, let’s get started! Whether you are a seasoned pro or just starting out in your career, this is a topic that affects us all. Together, we can create a workplace that values experience, knowledge, and diversity – regardless of age.

5 Trends that speak for more awareness of age diversity in working life

In recent years, there has been an increasing recognition of the importance of age diversity in the workplace. As a result, organizations are beginning to prioritize age awareness and incorporate it into their talent management strategies. Let us discuss 5 trends that speak for more awareness of age in working life.

  • Recognize the Value of Experience
    One trend that speaks for more awareness of age in the workplace is the increasing recognition of the value of experience. As companies look to navigate an increasingly complex and competitive business environment, they are recognizing the importance of hiring and retaining employees with a wealth of experience and knowledge. By valuing the contributions of older employees, companies can not only benefit from their expertise but also create a more diverse and inclusive workplace.Action Step: Take a look at your organization’s hiring and retention practices. Are you actively seeking out and valuing the experience of older employees? Consider ways to create mentorship opportunities or other programs that help connect younger and older workers.
  • Embrace Multigenerational Teams
    Another trend that speaks to the importance of age in the workplace is the growing prevalence of multigenerational teams. With workers from Baby Boomers to Generation Z now coexisting in the workplace, it is more important than ever to foster a culture of collaboration and inclusivity. By embracing the diversity of age, companies can tap into a range of perspectives, skills, and experiences that can drive innovation and growth.Action Step: Encourage cross-generational collaboration by organizing team-building events or projects that bring employees of different ages together. Make sure to provide opportunities for all employees to share their perspectives and ideas.
  • Combat Age Bias
    Despite the growing recognition of the value of older workers, age bias remains a pervasive problem in many workplaces. From hiring managers who assume that older workers are less productive to colleagues who make offhand comments about someone’s age, age bias can create a toxic and demotivating work environment. By actively combating age bias, companies can create a workplace that values diversity and promotes inclusion for all employees.Action Step: Take steps to combat age bias in your workplace by providing training and education for employees and managers alike. Encourage open and honest discussions about age-related stereotypes and biases.
  • Support Lifelong Learning
    As the pace of technological change accelerates, it is increasingly important for employees to continue learning and growing throughout their careers. By supporting lifelong learning, companies can help employees of all ages stay up-to-date with the latest trends and technologies, while also promoting personal and professional growth.
    Action Step: Offer opportunities for employees to learn and grow throughout their careers, such as training programs, workshops, or tuition reimbursement. Encourage employees to share their skills and knowledge with others through mentorship programs or internal networking events.
  • Foster Work-Life Balance
    Finally, it is important to recognize that employees of all ages value work-life balance. As people live longer and work longer, it is increasingly important for companies to create a workplace culture that supports employee well-being and allows for flexibility in work arrangements. By fostering work-life balance, companies can attract and retain employees of all ages while promoting a healthy and sustainable workplace culture.Action Step: Evaluate your company’s policies and practices around work-life balance. Are there opportunities to offer more flexible work arrangements, such as telecommuting or flexible schedules? Consider ways to promote employee well-being, such as offering wellness programs or resources for stress management.

Dr. Irene Y. Kilubi

Best practices for creating an inclusive workplace culture that values employees of all ages: The case of Unilever

In conclusion, age diversity in the workplace is an increasingly important issue that companies must address in order to create a thriving and inclusive workplace culture. By recognizing the value of experience, embracing multigenerational teams, combating age bias, supporting lifelong learning, and fostering work-life balance, companies can create a workplace that values and promotes the contributions of employees of all ages.

One example of a company that successfully lives age diversity is Unilever, a multinational consumer goods company. Unilever has implemented a number of best practices to create a workplace that values and promotes age diversity, including:

  • Providing flexible work arrangements: Unilever offers a range of flexible work arrangements, including telecommuting, flexible schedules, and job sharing, which allow employees of all ages to balance their work and personal lives.
  • Emphasizing diversity and inclusion: Unilever has made a commitment to promoting diversity and inclusion in all aspects of its business, including age diversity. The company has set goals for increasing the representation of older workers in its workforce, and has implemented programs to support the retention and development of older employees.
  • Investing in lifelong learning: Unilever offers a range of training and development programs for employees at all stages of their careers, including older workers. The company’s “Unilever Academy” provides a range of online and in-person training programs, and the company also offers tuition reimbursement for employees pursuing further education.

Overall, Unilever’s commitment to age diversity and inclusion has helped to create a workplace culture that values and promotes the contributions of employees of all ages. By following best practices such as those implemented by Unilever, companies can create a more inclusive and supportive workplace culture that benefits employees and the organization as a whole.


Written by Dr. Irène Y. Kilubi.

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CEOWORLD magazine - Latest - Executive Insider - The Importance of Age Diversity in the Workplace: Five Key Trends and Best Practices
Dr. Irène Y. Kilubi
Dr. Irène Y. Kilubi holds a doctorate in industrial engineering and management consultant and has worked for renowned companies such as BMW, Deloitte, Amazon, and Siemens. After many professional stations, she now follows her very personal passion and dedicates herself to the topics of JOINT GENERATIONS, Community Building, and Employee Ambassador Strategy. She is also an Expert Advisor for the European Innovation Council Accelerator of the European Commission. Dr. Irène Kilubi is a university lecturer in Digital Marketing and Entrepreneurship, Advisory Board Member (e.g. for Miss Germany and impulse ai) and a sought-after keynote speaker and anchorwoman at conferences and events.

In September 2023, Dr Irène Kilubi was named one of Germany's 25 Future Makers by Business Insider and Xing Top Mind in the "Generations" category. Furthermore, she received the Audience Award at the Impact of Diversity Award in 2023 and was named one of Beyond Gender Agenda's Top 100 Women for Diversity in 2023 and one of w&v's Top 10 Experts for Brand Communities in 2022. She was named "Xing Top Mind 2020" in the Personal Branding and Marketing category and "Xing Top Mind 2022" in the Diversity category and is co-author of the double bestseller (Spiegel and manager magazin) "Future Republic" published in 2021. She has already received the XING NEW WORK Award 2021 twice for her social impact initiative JOINT GENERATIONS, 1st place in the Future Designs category and 2nd place in the Audience Award category, as well as 1st place in the Impact of Diversity Award in the Age Inclusion 2021 category. In addition, the entrepreneur was part of Strive Magazine's TOP 10 FEMALE BUSINESS INFLUENCER with a focus on "NEW WORK" in 2021. She was titled "The woman who brings changemakers together" by the Federal Ministry of Education and Research during the ‘innovation country Germany’ campaign.


Dr. Irène Y. Kilubi is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn.