Why Personality Tests Are So Popular

Personality tests have been very in fashion over the last few years, and this is quite interesting. Many specialists address psychologists to make them build a personality test that will find supporters and people who will be willing to give it a try. We could say that a whole industry is based on that. So, why are they so popular anyway? In this article, we examine the three parameters that have turned psychological and especially personality tests into today’s new trend.

1. Recruiters need them
   Many of the personality tests that are out there on the market can help employers find a good fit for the company they are working for. Recruiting has become very complex because people come and go from one job to another very often, and therefore companies also have to change the human capital they use for their service. Finding the right fit is crucial, and recruiters would love to make their life easier. Personality tests are a perfect tool to help them get to the bottom line when they meet a new person. These tests will help them see if they should hire someone or not in the beginning. If they decide to proceed with a certain person, the test can prove useful in the long run. As long as an employer has someone working for them, they can use the results of the test to see how they can make use of the employee’s unique talents. The personality test could be seen as an investment for them, and if it is detailed, the results can have some accuracy.
2. Merchants would die to know what to sell
   There are numerous psychological or personality tests out there on the web that people do not have to pay in order to take them. Cookies and specialized tools can write down your answers and report them to those who want to sell products. Moreover, do not forget that each computer has a historical background, and the right software can give marketers a clue about what your financial condition is. Having that in mind, together with what type of person each individual is, you have most of the things you need to decide what to sell to each client. The relative advertising material appears on the computer of the person who takes the test, and everyone is happy.
3. Political parties are out there looking for votes
   Besides marketers, politicians are also interested in discovering who you are. The history of your surfing on the web gives valuable information to everyone who wants to know more about you. Having the possibility to see what each person has to say about themselves is priceless. It is like you have an interview, and you are willing to tell everything about yourself to someone who wants you on their side.

The amazing parameter of yourself
It seems as if people expect an outer source in order to define themselves. Being able to know who you are without the need for any external factor that will allow you to make assumptions for yourself is important. Have you ever wondered why this is happening? One of the most interesting motivations is that people do not have the essential self-esteem they need to have to stand on their feet. From a young age, we have learned to recognize ourselves based on how others think of us. Those who seem to depend a lot on others’ opinions are very anxious to find a way to learn who they are, and an online test can serve in a way that will please consumers. In addition, let us not forget that we live in a society where everything is placed into boxes. A personality is far more than a check at a box. However, we often fail to perceive ourselves as something greater than that, and we need the confirmation of a personality test to put things into order. In some cases, we might have a look at the tests’ results to see if we can improve ourselves, but this is barely ever the case. It is the way we let society look at us that makes us vulnerable to criticism.

Have you read?
Fighting Bias and Barriers: The Present Battle for Women Entrepreneurs by Vanessa Lau.