CEO Spotlight

Million Dollar Identity: Barry Gabster is Wall Street Journal Best Selling

Imagine starting a business. You begin how you would imagine, struggling here and there, not making a profit for your first year or two, and trucking along until you find success. Now imagine you didn’t spend a single dime on advertising, lead generation, or marketing. Do you think you’d be successful? One man was: CEO, Founder, and now-Best Selling Author Barry Gabster prides himself on creating an $8.5 million company by word-of-mouth alone.

And now, he’s recently contributed his own chapter to the anthology “Million Dollar Identity: Experts, CEOs, and Entrepreneurs Share How to Build, Monetize, and Scale Your Market Authority, Profit, and Influence for 7+ Figure Success,” unraveling the mysteries to business-ownership victory.

Barry Gabster, Founder and CEO of InitiateU, is eager to reveal his new chapter in the Wall Street Journal best-selling collection of inspirational auto-biographies, “Million Dollar Identity: Experts, CEOs, and Entrepreneurs Share How to Build, Monetize, and Scale Your Market Authority, Profit, and Influence for 7+ Figure Success.” Publishers released the anthology with a megastar autographing moment in New York and billboards promoting it in Times Square.

The preamble of “Million Dollar Identity,” written by Ryan Stewman, Founder and CEO of Hardcore Closer and Break Free Academy, introduces readers to NUMBER experts who wrestled with their identity as they found success in the entrepreneurial space. Readers follow their journeys to discover inspiring messages and exciting anecdotes as they learn that the path to success is truly unique for every person.

Gabster, whose section is the 15th in the text, is a master in mailer marketing — a niche previously thought to be obsolete. He is joined in this book by specialists in their respective niches, such as Victoria Kennedy, Robert Nickell, Dan Ashburn, Jamie Wolf, Galen M. Hair, and Angela Little.

Gabster’s substantial excerpt, “Nice Doesn’t Always Finish Last” explains the imposter syndrome he went through as he became such an insanely successful business owner through following his intuition. The man really just ‘picks up the phone and calls leads,’ without doubting why he should, whether he should, or whether he is good enough. If you are looking for a simple way to be inspired and successful, Gabster’s playful yet no-nonsense method presented in his chapter is the one to read.

Written from Gabster’s point of view, his contribution recaps the tale of how he rebounded into a tremendously prosperous marketing firm owner from a circumstance most people feel was unsalvageable and despairing/.Gabster delights and illuminates us with uninhibited passages such as, “I built a career out of making friends. I often receive compliments about my ability to adapt and find relevance with some of the oddest of characters. At this stage of my life, it’s not even a thought for me. In your career, it’s important you get your customer to become your friend. This is how you retain your customers forever and how you build a solid customer base and a thriving business.”

The book has already achieved the top spot in Hot New Releases in 13 categories on Amazon, #1 Best Seller in 11 categories, and has received the Best Seller banner in at least five categories. Further, it is in the Top 100 on all of Kindle and a #1 Best Seller on Amazon in the following categories: Nonfiction, Entrepreneurship, Marketing, Women & Business, and more.

Reviews for the entire selection of readings included in the “Million Dollar Identity: Experts, CEOs, and Entrepreneurs Share How to Build, Monetize, and Scale Your Market Authority, Profit, and Influence for 7+ Figure Success” book are exuberantly approving, using expressions such as “awesome advice,” “very clean and to the point,” and “They get to the good stuff as soon as you start reading.”

Those interested in reading Gabster’s passage, along with that of his co-authors, can find it on Amazon.

About Barry Gabster

Barry Gabster, the founder and CEO of InitiateU, is revolutionizing the advertising game. InitiateU has worked with up to 82 clients per month, mailing over 2 million mailers in one month, skyrocketing their sales from $800k to $8.5 million in gross sales in just one year. To learn more about working with Barry, please visit

Have you read?
Five Ways to Build the Risk-Takers in Your Business by Angie Morgan.
The Million-Dollar Question: When Should I Sell My Business by Chris Vanderzyden.
The 7 Covenant Principles: Your Key to Great Relationships by John Feloni.
Adding Value by Making Your Customers, Patients, and Staff Work for It by Soon Yu.

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