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Friday, April 12, 2024
CEOWORLD magazine - Archive in Soon Yu

Soon Yu

Soon Yu

Soon Yu is an international speaker, award-winning author, and expert on innovation, branding, design, and entrepreneurship. He most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler. Prior to this, he worked as a general manager at The Clorox Company and Chiquita Brands, as a consultant at Bain and Company, and as a founder for numerous venture-backed startups. He is the author, alongside Dave Birss, of Friction: Adding Value by Making People Work for It.


Soon Yu is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website.
Soon Yu
CEO Spotlight

Using Good Friction to Motivate Employees Back to Work

The current leadership approach is to make managing teams as effortless as possible. But in doing that, you create an organization of less engaged team members that feel even less ownership towards the organization and less connection to their co-workers. Investing effort in a relationship When people aren’t engaged in...