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Business Transformation

How to Tame the Social Media Monster

With Facebook and other tech platforms provoking conflict, spreading disinformation, and addicting us to live online 24/7, it’s time to recognize that social media has become an out-of-control tech monster. If former President Trump didn’t have many millions of followers on digital media, would he have been able to convince more than 70 percent of Republicans to believe the 2020 election was stolen? To mount an insurrection?  

Life online is becoming so stressful, isolating, and emotionally disturbing that the World Health Organization now considers Internet addiction a mental disorder. Statista reports that 70 percent of Internet users think fake news causes doubt and confusion, with social media the least trusted news source worldwide. And 83 percent believe disinformation negatively affects their country’s politics. Norman Lear, the famous TV producer, said: “We just may be the most-informed, yet least self-aware people in history.”   

We must recognize that social media is now an unusually influential technology, and it’s changing the world. Billions of people are now able to vent their emotions and conspiracy theories using loudspeakers like Facebook and Twitter to shape public opinion, for better or worse. Politicians around the globe struggle to infiltrate the information systems of their adversaries, and they casually dismiss criticism as fake news. One analyst framed the problem this way: “In the past, wars were conducted with weapons. Now it’s through social media.”  

 During the past two decades, the Knowledge Age was supposed to bring greater understanding, connectedness, and even enlightenment. Yet people seem badly misinformed, emotional, and unreasonable. Despite the great evidence readily available, many don’t believe in evolution, climate change, vaccination, and other established science. What happened?  

This dilemma poses one of the great ironies of our time. The digital revolution has created a wealth of knowledge that is almost infinite. The smartphone alone has made the world’s store of information available at the touch of a finger. There is no shortage of knowledge, but the power of facts is badly limited. Knowledge cannot tell us what’s right morally and what’s wrong. Rational logic doesn’t explain why people are altruistic or selfish, enlightened, or ignorant. Knowledge can never replace love, wisdom, or a guiding vision. 

My study of social evolution shows that the Knowledge Age is passing as smartphones, social media, and artificial intelligence automate knowledge. Knowledge is still crucial, but the digital revolution is driving the world beyond knowledge and into a new frontier governed by emotions, values, beliefs, and higher-order thought. The world is entering an Age of Consciousness, although it’s dominated by post-factual nonsense, climate deniers, political gridlock and other threats that pose an existential crisis. Henry Kissinger recently wrote in Time: “… what fascinates me is that we are moving into a new period of human consciousness which we don’t yet fully understand.”   

How can we prevent mass delusion and distorted public policies? The Aspen Institute’s recent investigation show that government should regulate these platforms, and that transparency, education, culture, and leadership are likely to be especially useful. 

 Regulation could take many forms. We could simply require tech companies to provide data about false information. Platforms can govern content using an independent board of media experts, social scientists, and ordinary citizens. Fact-checking services should track the accuracy of various platforms, and AI could flag factual distortions and other disinformation. Additionally, disinformation should be penalized through fines, dropping service, or some other cost to discourage flagrant falsehoods and violence.   

European countries are already moving ahead in their regulation of social media. Austria enacted a law against hate and crime on social networks, and Germany passed laws intended to make content transparent and shift responsibility to the social networks. A unified European Law could soon cover the entire EU.  

Above all, studies show that popular culture and educational systems are paramount in fostering an ethic of seeking truth and discouraging disinformation. Ideally, schools would educate students on the need to sort out lies from accurate facts, how to test the validity of statements, and ways to check sources.  

Gutenberg’s invention of the printing press unleashed a flood of information that led to decades of war and the Protestant Reformation. Today, the digital revolution threatens modern societies with disinformation, autocracy, and gridlock. Taming the social media monster is a huge challenge, but the alternative is more of the same madness.  

Written by William E. Halal.

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CEOWORLD magazine - Latest - Business Transformation - How to Tame the Social Media Monster
William E. Halal
William E. Halal is professor emeritus at George Washington University, Washington, DC. His latest book is Beyond Knowledge: How Technology is Driving an Age of Consciousness. William E. Halal is Professor Emeritus of Management, Technology, and Innovation at George Washington University, Washington, D.C. An authority on emerging technology, strategic planning, knowledge, innovation, and institutional change, he has worked with General Motors, AT&T, SAIC, MCI, Blue Cross/Blue Shield, International Data Corporation, the DoD, the Asian Development Bank, foreign companies, and various government agencies. Halal substituted for Peter Drucker in giving a talk to 2000 managers at the Los Angeles Coliseum.

Halal is the founder of TechCast, a web-based system that pools the knowledge of experts to forecast breakthroughs in technology, social trends, and wild cards to assist decision makers in planning for a changing world. TechCast was cited by the National Academies, featured in the Washington Post, Newsweek, the Futurist. and otherwise recognized as one of the best forecasting system available. Halal co-founded the Institute for Knowledge & Innovation as a collaborative effort between the GW School of Business and the School of Engineering.

Halal studied engineering, economics, and the social sciences at Purdue and Berkeley. Previously, he was a major in the U.S. Air Force, an aerospace engineer on the Apollo Program, and a Silicon Valley business manager. His work has received prominent recognition. His article, “Through the MegaCrisis” was awarded “Outstanding Paper of 2013 by Emerald Publishing, and an earlier article “Beyond the Profit-Motive,” won the 1977 Mitchell Prize and an award of $10,000. Halal received a medal from the Freedom Foundation for Excellence in the Study of Enterprise. Macmillan’s Encyclopedia of the Future ranks him among “The World’s 100 Most Influential Futurists,“ including H.G. Wells, Arthur C. Clarke, Alvin Toffler, and Daniel Bell.

William E. Halal is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.