Angela Roberts is Chief Executive Officer of U.S. Money Reserve. U.S. Money Reserve (USMR) is one of the largest private distributors of government-issued gold, silver, platinum, and palladium coins. Additionally, it is also the only company in the precious metals industry led by a female CEO. Roberts has put an enormous amount of time and energy into her role, prioritizing the optimization of the business at every level. Roberts takes special care to provide a positive influence on her employees’ professional and even private lives. Throughout her early career, she made it a point to learn the ins and outs of how each business she worked for operated. Those years have now proven invaluable for Roberts’ CEO position. Before her promotion to CEO, she helped to develop an ERP system for the integration of sales and marketing data at USMR. We sat down with her and discussed her career and work, from employee satisfaction to building and maintaining lifetime value for customers.
Do you think your approach as CEO differs at all from other companies led by male CEOs?
I hope that my approach is largely the same, particularly where it comes to successful and, perhaps more importantly, sustainable business. I think where my approach might differ is when it comes to perspective. Being a woman in a leadership role, I’m grateful for the perspective I have. I run this business like a family, ensuring that our team is well taken care of and challenged every day to be their best. I also try to look at life as a basket and ask myself: Is it evenly balanced? Approaching life and my profession like this brings a deeper insight into the business’s strengths and points for improvement.
Regarding your unique approach as CEO, describe your leadership style with U.S. Money Reserve.
Something I always say is that leading a company—or even just leading a department or team project—is like being a parent. And by that, I mean the job extends beyond 9-to-5 and beyond Monday through Friday. Your employees are taking their feelings about their work home with them, carrying that concentration into their weekends. So you as a leader owe it to your employees to give them that same extended attention. Employees who feel that level of care from their department heads all the way up to the CEO have an easier time releasing themselves from unnecessary stresses and anxieties. That in turn, of course, improves employee performance and retention, and that has wonderful cyclical benefits for any company. That’s been my goal as long as I’ve been in leadership roles, and that continues today as U.S. Money Reserve CEO.
Given your years of expertise, what wisdom and recommendations would you impart to aspiring leaders?
I believe wholeheartedly in confidence. Confidence has the greatest impact on team members and employees. My advice is: Once you make a decision, don’t hesitate. Execute decisions and trust your instincts. But on the note of instincts, make sure your instincts are well-informed. Keeping well-informed allows you to make not only better but also quicker decisions. Part of staying well-informed is surrounding yourself with people you trust and who trust you in return. I also believe in supporting individuals through successes and failures to promote growth within their own leadership roles. Individuals need to know that they will be supported even if they encounter a “failure” and will be guided to the right path with a firm yet positive approach. By doing that, you are able to cultivate an environment in which employees are willing to open their minds to endless solution possibilities. Life is made of first failures that are turned into lasting successes. We shouldn’t look at failing as a loss, but as a hint to the next success.
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