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Executive Insights

Common Mistakes in Writing a Business Case Study Analysis

Freelance writer

People who are engaged in business and look for success in this sphere are obliged to compose excellent case studies. A case study is an inevitable document that shows the wits and understanding of an expert. It studies a single person, a group of individuals, certain situations or cases that can affect the industry. For example, a case study may learn how collaborative skills help to increase the productivity of the business. Thus, a researcher studies a group of workers who are united to achieve a concrete goal. The quality of their interaction predisposes the success in business.

Unfortunately, many people make mistakes that lower the quality of a case study. You should be aware of those mistakes and avoid them. We consulted a team of professional academic writers from expert case study writing service and they shared typical mistakes below.

#1. Business Case Study Lacks Information

The first mistake occurs right in the beginning. A summary of a business case study lacks information. Your beginning should contain the main concepts and ideas of the entire research. Your readers should plainly understand what you want to tell about.

Tip: To be sure you’ve mentioned the necessary introductory data, put questions to your project as if you were a reader and not a writer. Ask the following questions: “Is my purpose clear enough?”, “What does my summary tell about?”, “Is it informative and clear enough?”

#2. The Lack of Methods and Tools

The second mistake is the lack of methods and tools. As you move to the section, which is called methodology, you should provide the main findings and methods. Many writers provide only several findings but not enough methods. Thus, a researcher may propose finding #1 and #2, afterward implement a method and then, introduce another finding, which is not supported by a method.

Tip: The proper methodology should be like this:

  • Method = Finding
  • Method = Finding
  • Method = Finding, etc.

#3. Do NOT Think in Steps

The third common business case study mistake is to think in steps. Commonly, case study writers present their projects in steps. Chronological order is a proper way of the implementation of data. Nonetheless, you should think out of the box and help your audience to understand the origin and outcomes of your project. Thus, if some of your findings affected the outcomes mentioned earlier, pinpoint them.

Tip: To show the connection, provide a logical relation to the previous outcomes. Let’s imagine that you have 5 major arguments. Show that argument #5 affected argument #1, number 4 affected number 2 or 3.

#4. Irrelevant Content

Another typical mistake to avoid is to write irrelevant content. This mistake is made by different writers regardless of the document or assignment. People simply mention facts that have slight or no relation to the main question and sub-questions of the study. Thus, such case studies lose their relevance and importance.

Tip: Reread your text several times and identify weak points. The inappropriate parts are those, which don’t make any difference to the content and the development of the main concepts. Cut them out and replace with the relevant data.

Mind that there are some other typical mistakes in a business case study. A case study is similar to a business plan. Consequently, they have some common mistakes you should know about. The similar and typical mistakes are:

  • Unclear reasoning and clarifications. Many writers use complex and unknown terms or too long sentences. Use only well-known terms and more short sentences.
  • Too many details. Don’t overload your readers with too many unnecessary details. Leave only the most important ones.
  • Poorly written content. Always revise your case study. Do it several times and in different ways. Use different applications like Grammarly or Hemingway Editor to detect and eliminate errors.
  • Bad presentation. You may compose a perfect piece but present it inappropriately. Make sure your presentation has a clear structure, all necessary slides, subheadings, details, examples, images, etc.

Helpful Case Study Writing Websites

We offer 4 great online websites, which teach how to write case studies to achieve success. Each resource has its own peculiarities and advantages. We’ll highlight them all so that you knew what website can help to craft an adequate case study in business.

  1. CoSchedule.com. This website offers a detailed guide on case study writing. Firstly, it provides its templates and definition. Secondly, you will find 50 examples of case studies devoted to different topics. Thirdly, you will learn details on proper formatting. Finally, you’ll see a 7-step guide on how to compose a case study steadily and properly.
  2. Ashford.edu. This resource provides a step-by-step guide for a business case study. It consists of three major parts, which are preparing, drafting and finishing the writing. Every part is divided into several sections that explain how to complete every stage in detail. For example, a preparation part tells to read and analyze data, uncover solutions and choose the most advantageous solution.
  3. WikiHow. It’s a famous resource, which covers a lot of academic issues and teaches how to complete all kinds of papers. It offers a detailed guide about case study writing. It is divided into 4 sections, which are getting started, preparation, obtaining data, and writing. You will find clear explanations, examples, and thematic images.
  4. Usc.edu. It’s another helpful guide about case study writing. It sheds light on 5 major writing parts, which are an introduction, literature review, methods, discussion, and conclusion.

Use these resources to craft a strong case study on business. Don’t forget about the common mistakes highlighted in this article. Thus, you’ll avoid fatal errors and will reach your goal.


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Mindy Wright
Philadelphia native Mindy is passionate about creating lists about anything and everything. She recently moved to New York. Mindy is a frequent keynote speaker at prestigious conferences and universities in the United States and the United Kingdom. Her favorite Quote: "It's a funny thing about life; if you refuse to accept anything but the best, you very often get it!” Voracious reader. Writer + Editor + Philly girl.
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