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Saturday, February 29, 2020

C-Suite Advisory

How To Win With Good On Hold Music

Music festival

We are all familiar with on hold music but not so many people understand how these music ends up on their phone while on hold. Research has it that putting music on hold is a professional way of handling your customers and has many advantages. However, if you are planning to have on hold music for your company, there are a number of things that you must take into serious consideration, and they include;

Your customers and audience

As much as it is difficult to tell everyone’s type of music, it is essential to know that age can help you determine the most suitable type of on hold music for your audience. The reason why you will want to consider the age range of your customers when selecting which music to use is to avoid annoying the caller. Notice that music can spark off moods and one of the ways of destroying someone’s mood is by using the wrong kind of music. There are so many different types of music that you can use on hold. While some are instrumentals only, others are complete songs with lyrics and instrumentals.

Music selection

While you can use any song on hold, it is imperative that you select a professional and compelling music. The good thing with on hold music is that it does not matter even if you use the same music with your competitor. Some favorite tunes in the world are used as on hold music by many companies around the world. It is, however, essential to know that selecting the right music is easy as your research has been simplified thanks to the internet. Additionally, you can opt to have a unique song composed. Your music selection might not impress everyone, but it should be able to influence most of your customers.

Relevance

As simple as it sounds, the significance is a critical thing when it comes to selecting on hold music for your company. Remember that music can influence someone’s moods the same way it can tell more about your company. For example, if the majority of the audience is composed of young people, the on hold music should be something trendy and funky just enough to keep them holding the line without getting bored. It’s, however, important to note that not everyone has the same preference when it comes to music; hence it is not possible to impress everyone with your on hold music.

Prepare a playlist

Although having people listening to music while on hold seems fan, it can only get better when they get a different song each time they call. It is therefore critical that you take time to pick your best selections. The advantage of updating your music is that it will break the boredom that comes when someone listens to the same song repeatedly. Updating your music will also tell more about how active your business is and how serious you consider your customer care services. You can even choose a couple of songs and rotate them until you decide to create a new playlist.

Set the mood

Music and mood go together; hence it is upon you to set the mood for your customer. These are some of the main reasons why you should be very keen when selecting the type of music to use. Generally, you will realize that most on hold music are rather calm and peaceful putting the caller in a more relaxed mood.

Conclusion

When it comes to on hold music, it is highly recommended that you conduct serious research before ending up using the wrong music for the wrong audience. Additionally, you can find so many sources of good on hold music that you can use.


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Sophie Ireland
Foreign Correspondent for ​CEOWORLD magazine media. Policy Advisor, writer, professional restaurant recommender, and native New Yorker. I have approximate knowledge of many things.
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