Online Reviews are so integral to improving your search engine placement that companies are taking extra measures to make sure that they are reviewed enough on the Internet. Whether you are selling a product or offering a service your customers’ reviews can go a long way in telling your potential clients that you are credible and acclaimed for what you do/deliver.
The Digital Age has made information readily available, and thus, your customers are out there on the Internet searching for the exact same services or products that you provide. But, if a competitor has one simple advantage over you, they have better reviews over Google, say for example, then you are done!
These effective strategies will help you boost your business reviews and leverage their power for our business.
- Simply ask – Do you not fee the need, or cannot muster up the courage to ask for reviews from your peers and customers? You need to make sure you understand how important the business reviews are for your online reputation. Once you realize this, go on to ask all of your clients and customers via email, telephone calls, or a postcard for honest reviews on the Internet.
- Use reviewing as a Call to Action – In your next business blog, ask for a review as a Call to Action from your readers and customers. Service providers have clients who like to read their blogs often to get the hang of their services and know them well. Including a call to action to review your business online might drive some of your readers to do the same for you. Also, include links where you would exactly want them to review your business. Do not leave your readers to search for themselves.
- Be where your customers are – Allow your customers to review you on your Facebook page, for an example. Using the leading social media platforms can make it easier for your customers to find you and review you at their ease. This will also mean more reviews as your clients and customers do not have to put in extra efforts to review you. They are where they already were. Just with a simple search for a name, they can review your business online. Moreover, Facebook reviews are thought to be important by many businesses these days.
- Follow up – If you are a product company, following up with your clients and asking them for reviews is a great way to collect more reviews from authentic buyers. Your customers will be happy to pay to in the form of reviews if you have really exceeded or event met their expectations. Shoot a follow-up email to all your clients at the end of a week or a month and include a link to the platform where you would like to e reviewed.
- Incentivize your review process – Let’s face it. Even your most satisfied customers generally lack the time to review your business. If such is the case with some of your clients and customers, you can incentivize the process and pay them a little something for their efforts. They will appreciate your offering most of the time, only you should refrain from making it look like you are buying their reviews.
- Thank them in the end – Your reviewers weren’t only living for this moment when they could review you. Being a little grateful will help you establish stronger relationships with your clients. After your customer or client has dropped a really helpful and lengthy review about your business, thank them through an email or a telephone call and let them know how much their gesture meant for your business’ reputation.
By ensuring the right strategy, you can gather reviews on the most leading platforms and make your products and services known for their quality.
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