Executive Education

There are 6 different interpretations of love across the world.

From, passion to desire to flirtatious to companionate bonds of care, love is far more complicated. In the 1970s, the psychologist John Lee identified six different “styles” of love. John did so by studying different languages, in particular, the classical lexicons of Greek and Latin, which boast a wealth of precise words describing specific kinds of love.

Six Love Styles: There are the six different styles of love

1. Eros (IR-os)
Based on: Romance
Description: This love style is the one most commonly portrayed in Hollywood or Bollywood movies. Also known as “love at first sight,” it is based on “chemistry” and a strong physical and/or emotional attraction.

2. Ludos (LOO-dos)
Based on: Conquest
Description: This style is used by those who see love as a game and want to “win” as many partners as possible. The focus is on having fun in the moment and therefore relationships of this sort tend to be very short.

3. Storge (STORE-gaye)
Based on: Friendship
Description: This style of love grows slowly out of friendship and is based more on similar interests and a commitment to one another rather than on passion.

4. Pragma (PRAG-ma)
Based on: Practicality
Combination: Ludos and Storge
Description: This love style is very practical and realistic. People who prefer this style approach their relationship in a “business-like” fashion and look for partners with whom they can share common goals.

5. Mania (MANE-ee-ah)
Based on: Obsession
Combination: Eros + Ludos
Description: This style usually flows out of low self esteem and a need to be loved by one’s partner. Lovers of this sort usually become very possessive and jealous.

6. Agape (aw-GAW-pay)
Based on: Selflessness
Combination: Eros + Storge
Description: In this style of love, the individual is willing to sacrifice anything for their partner. It is based on an unbreakable commitment and an unconditional, selfless love.

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Megan Batchelor
Executive features editor at The CEOWORLD magazine and lover of reality TV. I eat cereal for breakfast, lunch and dinner.