Tech and Innovation

Reaching your target audience is essential for business growth. First impressions matter, and if you can’t engage with your audience, you will lose their trust and loyalty. But you can’t reach them if you haven’t defined who they are.  Identifying the right audience will save you the expense and energy...

Life is simpler than it used to be – today, you can make a phone call anywhere anytime as long as you have an internet connection, a smart speaker, a headset, and voice over IP (VoIP). But what exactly is VoIP? VoIP is a type of technology that converts your...

Some business owners know how to protect their assets, while some don’t while threats to their wealth increase and lawsuits become the next big business. For every 60 minutes you spent creating money, you should also spend 60 seconds thinking on ways of protecting it. Therefore, you must consider an...

As the new year kicks off, Federal open enrollment is winding down, and most companies are deep into planning their larger employee benefits packages for 2022. If you’re involved in planning your company’s benefits for this year, it’s important to stay focused right to the end of the process. It’s...

Nearly two years after the first outbreak, COVID-19 continues to significantly impact our lives. As new variants like Delta and Omicron arise, the spotlight is once again being placed on vaccination.   While adults all over the world have been receiving COVID-19 vaccines for more than a year, only recently has...

As Simon Sinek writes in Start with Why, 'Some in management positions operate as if they are in a tree of monkeys. They make sure that everyone at the top of the tree looking down sees only smiles. But all too often, those at the bottom looking up see only asses'....

Consider this thought: As leaders, as organizations, we’re doing too much. A related and more troubling thought: Many leaders have in fact lost our way.  Far from speculation, according to a number of studies those are among the dominant themes of the last year. As leaders close out the current...

While leadership has been a key topic of discussion over the past hundred years, it is now a critical issue in organisations across the globe in the present economic, social and business context. Bennis and Nanus (1985) were the first to describe that we are living in a VUCA world...

Today, nearly all recruitment agencies act as the so-called mediators between employers and employees. They’re responsible for handling the tasks of identifying top talents among the job seekers, vetting candidates that do not possess the basic qualities for a certain position, and presenting the first-class potential workers to their clients....

Online shopping may be all the rage right now. But surprisingly enough, retail stores remain unbeatable when it comes to the majority of customer purchases. Brick-and-mortar stores are still attractive to shoppers who prefer the whole experience as they take their time looking at shelves and trying on different clothes...