Video marketing has been growing at an amazing rate but, with the advances in technology and the reduced cost of equipment, that growth will be eclipsed by what will happen in this area over the two to three years. Any company that is looking to not only maintain it's market...

The Volvo Ocean Race provides lessons in leadership, diversity and gaining a competitive edge that smart businesses can learn from – especially now that race CEO Mark Turner has introduced a game-changing rule that will strongly incentivise mixed male and female teams. How to gain a competitive edge when the...

Author Rahul Goswami outlines - the art, the necessity and the impact that a change management governance brings for the fructification of digital transformations. This also brings into focus – how sustained change management implementations mystify the business outcomes for organizations’ customer experience model. Imagine this: Seemingly overnight, your organization...

Being a CEO or the boss of your own company isn't easy. It doesn't matter if you have 1,000 employees or just running the day-to-day operations on your own, it's still a lot of work. The good news is that the internet has made this process much easier and more...

Bangalore, Delhi NCR, and Mumbai are the best-perceived tech cities in India, according to a survey by the CEOWORLD magazine. Question topics touched on Start-up growth, digital infrastructure, innovation, and livability. Bangalore took the top spot, because people said it has a "well-developed technological infrastructure," is well-connected globally, and has...

Customer retention is one of the most underrated aspects of business today. So much of marketing and business strategy is directed towards brand awareness and increasing customer base, that the value of improving relationships with existing customers is dramatically overlooked. It is estimated that bad customer service is costing US...

In the early decades, a specialised academic background for running a successful business was not mandatory. But with the emergence of fresh ideas and new competition, the Importance of specialized B schools has increased considerably since the 20th century. Today, to conduct a successful business, an outstanding entrepreneurial thought along...

The power of social media within business – both for individual professionals and organisations as whole – is growing. It gives companies the power to amplify sales, win new contracts, update shareholders and influence audiences.  In addition, social media is now increasingly used as a recruitment tool, with both employers...

Today, age is no longer a detriment to success. In fact, about 20 percent of companies have hired executives as young as 30 and below according to a study conducted by CareerBuilder and Headhunter.com. Generation Y or millennials, as we call them, comprised of individuals born between 1980 and 2000 are...

Global inventory management has become a trending topic in the business applications development space in the recent years. Due to the globalized nature of most businesses today, it has become necessary to address the need to service a wider customer base, which usually goes beyond borders. From managing a small...

The role of the CIO in today’s digital age has changed dramatically. When the job title was first created, its main objectives were to keep all systems up and running, to keep insider information from getting out and viruses from getting in. As the use of technology in B2B businesses...

It’s time to liberate your work meetings. When meetings are a frequent occurrence in your workweek, they often become formulaic. Attendees arrive, mix and mingle for a bit, and then sit down and get to business. Someone is taking meeting minutes, and someone delivers catered lunch or coffee. The fluorescent...

Millennials—customers born between 1982 and 2000—now officially outnumber baby boomers and represent a key demographic for retail sales and marketing programs. It is estimated that the buying power of the millennials will have an impact for six decades or more—meaning it’s time to start paying close attention to their spending...

Creating meaningful change on your website to create more traction, get more sales, or contact form submissions really requires clarity around what a ‘conversion’ is on the site and then tracking that so you can see if your changes are making a positive effect. Conversions are one of the most...

Why do some corporations crush startups when others get displaced by them? It’s easy to offer clichéd maxims such as “Startups are agile” or “Large enterprises have more resources,” but these generalizations don’t reflect reality. I've seen projects move rapidly in huge corporations, while I’ve known smart startups that tap...