Access to the internet is crucial in the modern age. However, there is a major divide in access to this important tool in certain parts of the world. In Asia, diverse populations come from various economic development levels, with many having little or even outright impossible access to the Internet....

Every word we use has a purpose. It helps to communicate an idea, express an emotion, or describe an item. As time goes on, new concepts emerge, and we need new words to describe them. We analyzed various online English dictionaries, including Merriam-Webster and Urban Dictionary, to create a list...

Despite the rise of chatbots and automated systems, customers markedly prefer human interaction. By offering a human touch, companies can foster customer loyalty and repeat business and build a stronger brand reputation. This human-centric approach is a step toward mending the disconnection spawned by the digital age. Our world has...

One of Spotify's most significant departures this week amid widespread layoffs is Chief Financial Officer Paul Vogel, who has overseen the company's financial strategies since 2020, navigating its expansion into podcasting and audiobooks. Vogel will depart the company by the end of March 2024. Vogel, a longstanding Spotify employee who...

Tesla’s EV strategy is turning into a textbook example of how to transition from one point of strategic control to another to leverage strategic control in the long run, and how to use the other aspects of their broader strategy to support dynamic competitive advantage. A Strategic Control Point is...

According to Transparency International's  Corruption Perceptions Index (CPI), the 21st century has seen significant financial frauds and controversies, which reflect a global inability to prevent public corruption. This highlights the inadequacy of institutions designed to prevent malfeasance, which results in a loss of public trust and an increase in fraudulent...

In recent years, a number of prominent companies catering to the needs of American consumers have been subject to severe criticism due to a decline in the quality of their customer service. Many dissatisfied customers have openly expressed their dissatisfaction with the services provided by these firms, leading to a...

Generative artificial intelligence is more than a buzzword for industries such as healthcare, financial and professional services, media, retail and gaming; these industries have a lot to teach us about generative AI’s capabilities. But despite the promising horizon, the implementation of GenAI poses certain challenges and risks. Organizations must take...

The success of any company can be significantly contributed to the efforts of its employee brand ambassadors. They promote the company's brand, products, and services on social media platforms such as LinkedIn, acting as the company's official spokesperson in the process. Throughout this course, we will investigate how Employee Brand...

In the face of competition from major production companies and professional marketing agencies, musicians and small business owners endure the onslaught of financial and social media challenges while trying to make themselves known. Vladimir Ilnitskiy has proposed an AI-assisted solution for these content creators to enhance their recognition in their...

In today's interconnected world, language is the key to communication among the 8 billion people inhabiting our planet. There are approximately 7,118 living languages spoken globally, each representing a unique means of expression, a vessel for cultural preservation, and a tool for comprehension and learning. Throughout history, learning new languages...

This article explores the important role that food bloggers play in modern food advertising. It provides readers with an understanding of the importance of cooperation with these culinary experts and analyzes successful strategies of brand-creator interaction. At the same time, the author draws attention to the pitfalls that can arise...

Manhattan Book Group (MBG) is a name that resonates with authors and book lovers alike. This premier hybrid publisher, based in the heart of New York City, is setting a new standard in the publishing industry with its hybrid approach. Hybrid publishing, as the name suggests, marries the best aspects...

Loyalty Beyond Limits: The Impact of Customer Advocacy on Business From Customers to Advocates: The Evolution of the Loyalty Paradigm In the early days of commerce, loyalty was often tied to local businesses and personal relationships. Customers would return to the same shopkeepers or service providers due to familiarity and...

In today’s fast-paced and ever-changing business landscape, it is crucial to have a future-oriented mindset. Alice Li, the current director of strategy and innovation at sparks & honey, a forward-thinking consultancy affiliated with the Omnicom Group, exemplifies this approach. sparks & honey is a consultancy on a mission, harnessing tech-led...