The business world has been all over millennials for the past few years. You often hear slurs like, they’re entitled, and love to job hop as employees. As customers, they can be incredibly meticulous but also prudent. Sure, being in-tune with the voices in your market is an excellent business...

Maybe you are planning to create a campaign for content marketing, but you do not know where and how to begin. I know it is never easy to begin one – it takes very much energy, time, dedication, and a pack full of ideas to start with (not to mention...

B2B marketing has been far more complex than ever with each passing day. The gradual technological innovation and the rise of digital marketing have transformed the face of business. For instance, the digital world has empowered marketers with a set of new tools and channels to drive more customers and...

A strong faith in a unique business idea cannot suffice the purpose for you. A successful entrepreneurship asks for disruptive ideas executed with unconventional marketing strategies – an innovative vision of doing more with less but by doing it right. Though most of the entrepreneurs feel cost-strapped running on timing...

Social media offers one of the most efficient channels through which customers can interact with brands. Regardless of the size of business involved, developers can always reach prospects and customers through social media marketing. As a matter of fact, any mobile app developer who is not already speaking directly to...

With the internet now more cluttered with content and social media updates than ever before, email marketing is still one of the most effective ways to get your message right to your audience. With so much emphasis and money being spent on email marketing and lead generation, it's important to...

It’s been half a year already, and we see hordes of marketers reeling under pressure to achieve the revenue goals of 2017. It is essential to contain the problem before it reaches a new depth. Keep an eye out for mistakes that lead to midyear crisis. Marketers who ignore these...

Small businesses generally have limited funds, time, and manpower. If you have a small business, you must choose a marketing channel that provides the best results with the most judicious resources. Social media provide one such marketing channel in the form of social media marketing. You can expand your professional...

Currently, it is not an issue of if your business needs digital marketing for the promotion of its goods and services, rather it is a question of what marketing strategies can best be adopted. Millions of people each day visit different digital platforms to communicate with friends, do business, get...

Influencer marketing is defined as a form of marketing that puts an emphasis on using key leaders, industry or social media influencers to drive the brand’s message to the larger market. The marketing strategy has gained popularity with the rise of Instagram and other social media platforms. Both big and...

Guiding your business to success often means taking drastic detours from your current marketing strategy in order to respond to equally drastic changes in the market in general. In the last couple of years, Facebook advertising has become central to many small business’s sales tactics, a trend that has coincided...

The state of mobile app marketing in the present app economy is shaping the strategies used by mobile app marketers in an age of unlimited supply of apps. App store dynamics drive the app economy, demand of the app marketplace and evolution of user behavior over the years. Every mobile...

Now that you have built your dream mobile commerce app, what is your next step? Have you still made it available in the market? For that, you need to market your app. However, do you know how many apps are available in Google Play Store as of this Sept 2017?...

Video marketing has grown by leaps and bounds throughout this year, and is a highly competitive environment. With so many marketers vying for the attention of consumers, it is important that you stay ahead of the curve and constantly innovate in order to maintain and grow your audience. Now that...

Everybody knows about that famous theory of Charles Darwin— species that adapt for their survival are not necessarily those depending on the strength. The world and everything it entails has been evolving; the strategies and platforms are also developing, and customers are allured by different brands on multiple platforms that...