CEO Confidential

3 Quick Tips to Improve Every Business or Brand’s Email Marketing Efforts

With the internet now more cluttered with content and social media updates than ever before, email marketing is still one of the most effective ways to get your message right to your audience.

With so much emphasis and money being spent on email marketing and lead generation, it’s important to always make sure your marketing efforts are not only working, but also that they are returning a profit on your investment.

Unfortunately, way too many online marketers and brands are focused simply on growing their mailing list and looking at the total number of subscriber. While the number of subscribers you have is important, what matters most is how your open rates, click-throughs, and conversions actually look.

There are many ways to track the results from your email campaign, which are often provided by a mailing list host, but there are many other ways to improve your email results outside of just what your list host is providing you with.

That is exactly what we are going to be looking at today. Be sure to review each of the recommended tools, solutions and tips to improve your email marketing efforts below.

Verify Subscribers on Your Email List

As mentioned earlier, it’s always great to have a large mailing list, but how many of those subscribers or email addresses are actually real or engaging with your content? A great way to find this out is to use an email verification software or tool.

Solutions like ZeroBounce offer the ability to upload an email list and provide you with reports on how many emails are legitimate and how many are bouncing back. At the same time, such services can also provide you with in-depth reports on what emails might be triggered as spam traps, on current mailer blacklists, or even blocked by different providers.

No matter what type of email list you currently have, e-mail verification and cleaning up your list is a must.

Improve Conversions and User Interest with Unique Lists

It’s safe to say that not all of the content on your website is focused on the same exact thing. Some sections of your site might be about how to get a free trial for software, articles or resources on how to better market a website, or even a tutorial or FAQ section with answers to your audience’s common questions.

The important thing to remember here is that people are coming to your website and reading different content for many different reasons. With this in mind, you should be creating call to actions and individual mailing lists (lead collection forms) that are unique to each different type of content or pages on your site. For a better understanding of this, click here to see examples of how top bloggers are currently using popup windows to creative unique call to actions on their sites.

This method has been used by some of the top bloggers and brands on the internet today, and through their reports and statistics, numbers have been shown to improve across the board not only for user and email engagement, but also sign ups and conversion rates as well.

If you aren’t actively creating individual email lists and subsets of your audience based on their individual needs, you are simply missing out.

Setup Retargeting with Your Email Subscribers

Getting a subscriber on your mailing list is the hardest part. Once you have a subscriber’s email address, you can reach out to them at any given time and let them know about your latest promotions or content. However, why should you stop there?

Through the use of retargeting and remarketing advertising efforts, you can actually set up ad campaigns to follow along your email subscribers based on their actions and different pages on your site they may visit. This is also true for any email subscribers that decide to open your email and click on the link.

A perfect example of this would be if a user clicked on a link in your email and then visited your website, but then actually didn’t complete the call to action or make a purchase. Through a remarketing campaign, you could create highly effective advertisements that would follow the user as they visit different sites online, with the end result of trying to get them back to your site.

Email Marketing is Here to Stay!

As you can see, there are many different ways to improve the type of results you are seeing with your email list. While most of your efforts are going to be focused on getting new subscribers, don’t let your marketing efforts stop there.

Review each of the optimization methods mentioned above, and start implementing them into your email marketing efforts.

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Zac Johnson
Zac Johnson is an entrepreneur with more than 20 years of experience in the world of online marketing, business and branding.
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