Just like with any other tech deployment project, digital signage will surely cost you money. There is no doubt about that. Depending on the nature of your project, the deployment might end up reducing, replacing or avoiding an array of other expenditures – perhaps, it might even cost way less...

As little kids, we’re taught to never ignore others. These are ingrained manners that are socially acceptable. However, this training hurts in the business world. The negative connotations of ignoring is another 20th Century concept that needs to be abandoned. Since the invention of the smartphone, which places communication of...

One of the biggest challenges that CEO’s and high-level Executives are facing today in Montreal is finding adequate and sizable venues to host their events, conferences and meetings. Montreal, the largest city in Quebec, is the second largest city in Canada. It has roughly 7.7 million visitors on an annual...

Social media platforms hold a ton of potential. With billions of global users, free access for both individuals and companies, and diverse types of functionality to support virtually any marketing need, it’s no wonder why so many companies have flocked to social media as a core strategy. However, there’s a...

Identity-Crisis would be the most appropriate words to express the feeling of a hashtag (#), if it had possessed the ability-to-feel! Yes! Life for this modest metadata-tag would have been pretty confusing! Most of the time, Hashtag (#) is mistaken for either a pound sign or a number sign. It...

If there’s one lesson I’ve learned as a CEO, it’s this: People are the most important asset you’ve got and need to be at the center of every decision. My first experience as a CEO was as president of Rusty Pelican Restaurants, a Southern California-based upscale seafood dinner house chain...

During this week’s Adobe Summit in London – Adobe’s annual European digital marketing conference – Adobe continued to push the boundaries of marketing with digital marketing technology innovations to help organizations expand marketing capabilities and break down silos between departments. Although technology touches every part of an organization, it doesn’t...

As a leader in a competitive industry, you are tasked with increasing your market share and growing revenue. The clock is counting down and you feel the constant pressure to achieve this year’s goal. Winning means outselling and outsmarting your competition day-in and day-out. To bring home that win, you...

Everyone in business knows that the key to a successful business lies in its people. As most people work in teams in one way or another, even in smaller organisations, it’s crucial that teams work well together; otherwise it can affect the business and breed negativity. Richard Branson said that...