Ever since Tom Peters published his seminal book “In the Pursuit of Wow!” back in 1994, providing exceptional customer service has become a part of nearly every company’s playbook. Firms have fully embraced the idea that making the customer feel special is good for business. Customer service icons like Southwest...

Thirty-three European universities have been ranked among the top 100 institutions in the world for offering the best employment opportunities in 2018. When it comes to Europe, the University of Cambridge ranked No. 1 and No. 6 globally. The QS rankings, named Cambridge in the U.K. as the European-leader in...

Theresa May’s celebrated rhetoric of the "British Dream," repeated in her conference speech last week, has its roots in entrepreneurship. The spirit of entrepreneurship is synonymous with economic liberty and social mobility. Similarly, the British Dream is the freedom and ability to achieve economic prosperity from little financial capital. The...

Do more characters add more character? The only sure thing about Twitter’s proposed expanded character count is that tweets will be longer—not necessarily better. Along with the twists and turns of Trump tweets and with nearly 70 percent of C-Suiters creating original content*, the news is ripe for reviewing a...

Now that you have built your dream mobile commerce app, what is your next step? Have you still made it available in the market? For that, you need to market your app. However, do you know how many apps are available in Google Play Store as of this Sept 2017?...

Existence is marred in matters of the heart. Depending on our individual experiences, objects and events are interpreted differently and take precedence over others. Sociologist Max Weber refers to this as Verstehen, which is German for interpretive understanding. We become absorbed by the things that matter most to us, this...

Imparting training and gaining training both are not piece of cake. Both of them should connect with each other. With digital upsurge, the ways of training have turn digital. Online training is something that has received a great response these days. However, the best way one can get training is...

It’s nice being able to depend on yourself - guarantee the quality you have learned to expect, you have become consistent with what you do, no need to supervise anyone. For any business owner looking to expand, there may come a time when your own two hands just don’t seem...

Video marketing has grown by leaps and bounds throughout this year, and is a highly competitive environment. With so many marketers vying for the attention of consumers, it is important that you stay ahead of the curve and constantly innovate in order to maintain and grow your audience. Now that...