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Scott Scully
CEO Perspectives

Why Staying Active on LinkedIn Benefits Your Business — and How to Do It

From a networking standpoint, by engaging on LinkedIn regularly, your network gets to hear from you. It stands to reason, then, that the more you engage, the more you appear in the feeds of your connections — and the greater the chances of staying top of mind with your network....
Mark Stiving
Big Business

How Pricing Can Drive Your Business

Companies exist to create value for customers. Customers only buy when they think the value they will receive exceeds the price.  Stop and think about those first two sentences. They’re the foundation of what is to follow. Customers buy value. Companies create value. Pricing puts a number on the transaction....
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