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Linda Rossetti
CEO Opinions

Take Two: How to Successfully Embrace a New Self-Identity

Who am I? We ask this question in times of uncertainty when we feel disconnected from our sense of self. When disruption happens in our lives — in the aftermath of a breakup, the loss of a job, a troubling health diagnosis, or some other upheaval occurs — we must...
Brainstorming
CEO Insights

You Can Do Better Than Brainstorming

“Why are we all here?” asked Dan, the CMO of the multinational pharmaceutical company for which I was consulting. We all looked at one another—marketers, creatives, strategists, and brand managers. Then Dan looked at me, expecting a response, and then everyone looked at me. “To conceive an impactful marketing idea...
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