Robin Landa

Robin Landa

Robin Landa is a distinguished professor at Kean University and a globally recognized ideation expert. She is a well-known creativity expert and a best-selling author of books on ideation, creativity, branding, advertising, and design. She has won numerous awards and The Carnegie Foundation counts her among the “Great Teachers of Our Time.”

She is the author of twenty-five books including Graphic Design Solutions, 6th ed. (Cengage, 2019), Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design (Routledge, 2022) and The New Art of Ideas: Unlock Your Creative Potential (Berrett-Koehler, 2022). Now she is co-authoring a book for Columbia University Press titled Shareworthy: Storytelling for Advertising.

Robin Landa is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn. For more information, visit the author’s website CLICK HERE.
Reed Hastings, co-founder, and executive chairman of Netflix
C-Suite Advisory

Shake It Off–or Not? What To Do About Criticism

Everyone's a critic.  Whether you’re a CEO, an author, a performer, or a professor, people will review your work. And whether you’re a revered CEO, Stephen King, or Taylor Swift, criticism can sting.  “I’ve had every part of my life dissected — my choices, my actions, my words, my body,...
Robin Landa
CEO Insider

Widen Your Idea Lens to Generate Worthwhile Ideas

Groupthink is stealth. Beware. Diversity, equity and inclusion (DEI) combat groupthink, which is a mode of thinking that occurs when individuals of a highly cohesive, insular group or an in-group strive for consensus and might avoid or override alternate viewpoints, ideas, actions, or dissent. Also, an in-group might be unfamiliar with...