Robin Landa

Robin Landa is a distinguished professor at Kean University and a globally recognized ideation expert. She is a well-known creativity expert and a best-selling author of books on ideation, creativity, branding, advertising, and design. She has won numerous awards and The Carnegie Foundation counts her among the “Great Teachers of Our Time.”

She is the author of twenty-five books including Graphic Design Solutions, 6th ed. (Cengage, 2019), Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design (Routledge, 2022) and The New Art of Ideas: Unlock Your Creative Potential (Berrett-Koehler, 2022). Now she is co-authoring a book for Columbia University Press titled Shareworthy: Storytelling for Advertising.

Robin Landa is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn. For more information, visit the author’s website CLICK HERE.

Reed Hastings, co-founder, and executive chairman of Netflix

C-Suite Advisory

Shake It Off–or Not? What To Do About Criticism

Robin LandaC-Suite Advisory

Everyone's a critic. Whether you’re a CEO, an author, a performer, or a professor, people will review your work. And whether you’re a revered CEO, Stephen King, or Taylor Swift, criticism can sting. “I’ve had every part of my life dissected — my choices, my actions, my words, my body,...

CEO Insider

Widen Your Idea Lens to Generate Worthwhile Ideas

Robin LandaCEO Insider

Groupthink is stealth. Beware. Diversity, equity and inclusion (DEI) combat groupthink, which is a mode of thinking that occurs when individuals of a highly cohesive, insular group or an in-group strive for consensus and might avoid or override alternate viewpoints, ideas, actions, or dissent. Also, an in-group might be unfamiliar with...

C-Suite Challengers

“I’ll Have What They’re Having” – 3 Reasons Not To

Robin LandaC-Suite Challengers

In a memorable scene from director Rob Reiner’s When Harry Met Sally, written by Nora Ephron, we see Sally (Meg Ryan) and Harry (Bill Crystal) having a discussion about sex in a crowded deli restaurant. To prove a point, Sally fakes a vocally robust climax. If you’re not familiar with...

C-Suite Advisory

Strategic Creativity is a Business Superpower

Robin LandaC-Suite Advisory

“Where’s Batman?” Growing up, thanks to being named “Robin,” cheeky boys would inevitably ask me that question. Though I’m not that Robin, I do possess a superpower–strategic creativity. And I’m willing to share it with you. People tout the power of creativity but there’s a rub. Artists have the luxury...

C-Suite Challengers

A New Year’s Resolution: An Opportunity

Robin LandaC-Suite Challengers

Every January, the gym I belong to becomes crowded with new members. During a Zumba class, I remarked to a friend, “Wow, there are so many new people!” She replied,” By February, most of them will no longer be attending.” Sure enough, by Valentine’s Day, there was one newbie remaining...

C-Suite Agenda

Stuck for a Great Idea? Unlock Your Creative Potential

Robin LandaC-Suite Agenda

When my student Brooke returned from her first week as an intern at a prestigious New York City ad agency, she said, “I was the only one on my team who rattled off one good idea after another. My creative director said we could utilize all my ideas. The other...

CEO Insider

8 Ways You Can Set Your Goals by Thinking Creatively

Robin LandaCEO Insider

Think of companies that once offered a useful product or service, for example, Blockbuster. Now think of how you watch films at home. How do CEOs, professionals, and companies stay in the game and keep hitting home runs? Being nimble is a critical success factor for companies, CEOs, CMOs, CFOs, and...

Robin Landa

Shake It Off–or Not? What To Do About Criticism

Widen Your Idea Lens to Generate Worthwhile Ideas

“I’ll Have What They’re Having” – 3 Reasons Not To

Strategic Creativity is a Business Superpower

A New Year’s Resolution: An Opportunity

Stuck for a Great Idea? Unlock Your Creative Potential

8 Ways You Can Set Your Goals by Thinking Creatively

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