CEOWORLD magazine - Archive in Robin Landa

Robin Landa

Robin Landa

Robin Landa is a distinguished professor at Kean University and a globally recognized ideation expert. She is a well-known creativity expert and a best-selling author of books on ideation, creativity, branding, advertising, and design. She has won numerous awards and The Carnegie Foundation counts her among the “Great Teachers of Our Time.”

She is the author of twenty-five books including Graphic Design Solutions, 6th ed. (Cengage, 2019), Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design (Routledge, 2022) and The New Art of Ideas: Unlock Your Creative Potential (Berrett-Koehler, 2022). Now she is co-authoring a book for Columbia University Press titled Shareworthy: Storytelling for Advertising.


Robin Landa is an opinion columnist for the CEOWORLD magazine. Connect with her through LinkedIn. For more information, visit the author’s website CLICK HERE.
Robin Landa
Lifestyle and Travel

Defining Divas

I’m always looking for a way to meet a diva. Can you blame me if I hope to meet Beyoncé, Lady Gaga, Dolly Parton, or Nadine Sierra? You are probably wondering who Nadine Sierra is, if you’re not an opera-lover. Born in Ft. Lauderdale, Florida, Sierra is a soprano with...
Brainstorming
CEO Insights

You Can Do Better Than Brainstorming

“Why are we all here?” asked Dan, the CMO of the multinational pharmaceutical company for which I was consulting. We all looked at one another—marketers, creatives, strategists, and brand managers. Then Dan looked at me, expecting a response, and then everyone looked at me. “To conceive an impactful marketing idea...
Robin Landa
CEO Insider

Widen Your Idea Lens to Generate Worthwhile Ideas

Groupthink is stealth. Beware. Diversity, equity and inclusion (DEI) combat groupthink, which is a mode of thinking that occurs when individuals of a highly cohesive, insular group or an in-group strive for consensus and might avoid or override alternate viewpoints, ideas, actions, or dissent. Also, an in-group might be unfamiliar with...
Where’s Batman?
CEO Advisory

Strategic Creativity is a Business Superpower

“Where’s Batman?”  Growing up, thanks to being named “Robin,” cheeky boys would inevitably ask me that question. Though I’m not that Robin, I do possess a superpower–strategic creativity. And I’m willing to share it with you. People tout the power of creativity but there’s a rub. Artists have the luxury...
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