Education and Career

Interview with entrepreneur Ananya Birla. Please tell us about yourself: I am an entrepreneur and singer-songwriter. My start-up journey began at age 17. I was keen to enable and empower other women in my home country of India to be self-sustainable and fulfil their potential as businesspeople. So I founded...

In business, there are numerous aspects to consider and regularly and repeatedly perform in order to secure success. However, the core element that determines success is the customers. The business’ patrons are the ones who bring in the profits. Given that, a satisfactory customer service will always render great results....

If you’ve ever sang the “I’m Loving It” jingle while passing McDonald’s famous golden arches or bought Nike products because you’re ready to “JUST DO IT!” you’ll know how effective marketing can be. The right song, slogan or catchphrase can leave a lasting impression, but not every campaign is effective....

A lot of business owners are implementing automation to strengthen their company’s security and improve overall efficiency of IT processes. It’s fair enough that they primarily think about their current employees. But forgetting about the users who have left can be a big mistake. It can lead to massive security...

In today’s advancing tech culture, marketers need to be on top of the latest online marketing tools and techniques that can help them magnify their reach to their target niche. There are many different marketing tools available and trying them all out can take a lot of time and cost...

For the first time, Oxford and Cambridge Universities have claimed the top two places in a global research-orientated university league table, according to the Times Higher Education University Ranking, 2018. While Oxford University held on to the first place, Cambridge University jumped from 4th to 2nd, unseating the California Institute...

Retailers would be wise to heed the motto of House Stark: Winter is coming. And with the colder weather comes the holiday season retail boom. Most retailers agree that the time to prepare is now.   A recent survey of 564 retailers by j2 Global found that a one-third of retailers that...

You might be managing the first sales leader in your company’s history, one you inherited, or someone you selected yourself.  No matter the situation, you lead the leader. What should you know about the person in this all important position? Background Most likely, the current sales leader (sales manager, director...

No matter what your definition of success is, it is important to understand that success is based on your efforts. It takes actions, skills, fortitude, and commitment to succeed. While these are some intrinsic traits essential to achieve success, there are a few qualities that you can and must foster...

Despite the uncertainty, the US has retained its position as the most geopolitically powerful nation in the world, according to Henry Jackson Society (HJS), which has released the latest edition of its "Audit of Geopolitical Capability: A Comparison of Eight Major Powers" study. The think tank evaluated major powers using...