3 Factors to Consider When Choosing Between an In-House Team and an External Agency
In a recent report published by the Association of National Advertisers, the number of advertisers with in-house agencies has risen from 42 percent in 2008 to 58 percent in 2018. Another study, courtesy of in-house agency trade group, claimed the 2018 figure was closer to 64 percent. Cost savings and speed to market...