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Education and Career

Education and Career

3 Factors to Consider When Choosing Between an In-House Team and an External Agency

In a recent report published by the Association of National Advertisers, the number of advertisers with in-house agencies has risen from 42 percent in 2008 to 58 percent in 2018. Another study, courtesy of in-house agency trade group, claimed the 2018 figure was closer to 64 percent. Cost savings and speed to market...
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