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Monday, May 20, 2024

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Success and Leadership

How Brands are Winning Customers that Stay Loyal for Decades with Empathy

When marketing your brand, focusing on your product differentiation alone may not be enough. Some customers need to see empathy. Does your brand have it?   If you stumbled upon one of the courses on branding taught at any business school, here’s what you would learn: Branding is all about understanding...
Lars Lehne
Money and Wealth

Investing in the future

When you’ve been in business a few years, you get used to changing. Processes get updated. Cultures adapt. Attitudes, quite rightly, are examined and evolved. A key driver to this of course is technology. And you really know you’ve been around for a while when things you still think of...
CEO Insider

Common Lies About Leadership: The Hard Truth

A dear friend and business owner recently sent me a blog defining core leadership skills. While the blog had some useful distinctions that I found smart and interesting, it also included some traits that are not, in fact, essential to effective leadership. They are actually personality traits that, to an...
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