Lars Lehne

Lars Lehne

Lars Lehne, CEO of Incubeta, has an extensive background in the marketing and digital industry having previously spent four years as Global CEO at SYZYGY, a publicly listed WPP company. Prior to which, he spent seven years at Google as Country Director Agency DACH, paving the way for the tech giant quadrupling revenues in Germany. With over 30 years of industry experience, Lars also held various senior management positions in agencies including Maxus, GroupM, Carat and MEC.


Lars Lehne is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.
CEO Insider

By Any Other Name: Why Listening Not Language is the Key to Inclusion

As someone who spends most of his time working in a language that is not my mother tongue, I’m aware I spend perhaps more time than most considering the meanings of words.  It’s always interesting to me how different aspects of the same idea are illuminated by the names we...