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Thursday, March 28, 2024
CEOWORLD magazine - Archive in Sandeep Dayal

Sandeep Dayal

Sandeep Dayal

Sandeep Dayal is a seasoned marketing and strategy leader with the consulting firm Cerenti Marketing Group. He serves as a counselor to C-suite executives and board members at Global Fortune 500 companies and has helped clients build blockbuster brands in markets spanning the EU, Latin America, Asia and the US. He has co-authored articles in Marketing Management, McKinsey Quarterly and Strategy+Business. His new book is Branding Between the Ears: Using Cognitive Science to Build Lasting Consumer Connections (McGraw-Hill, Nov. 30, 2021).


Sandeep Dayal is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.
Success and Leadership

How Brands are Winning Customers that Stay Loyal for Decades with Empathy

When marketing your brand, focusing on your product differentiation alone may not be enough. Some customers need to see empathy. Does your brand have it?   If you stumbled upon one of the courses on branding taught at any business school, here’s what you would learn: Branding is all about understanding...