archiveSenior Executives Officers Insider

To put it frankly, the Dirty Dough Cookies franchise is blowing up! Founder Bennett Maxwell has already seen 98 locations purchased. The company will have a presence across 13 different states in just a few short months. That’s the way the cookie crumbles. Dirty Dough Cookies has a devoted following,...

This is perhaps the most interesting part of a customer’s perception of your business…Once you have decided where you want to position yourself in the price market, it will be very difficult to change. Remember, once a potential customer believes something, it is virtually impossible to change their mind. When...

Does your business have a story to tell? Shanir Kol: My journey as an entrepreneur started way back in 1999 soon after I returned from my studies at the California State University Business School in Northridge, CA. As a budding businessman, my determination was always to help customers make informed...

“Leaders are dealers in hope”. Thus, spake Napoléon Bonaparte. I’ve always liked this quote because it very simply captures the emotional dimension of leadership. The challenge of winning the hearts and minds of those that follow. No easy task. Especially when things are moving fast and/or times are tough. Yes...

T-Boz, Left Eye, and ChilLi formed the famed female group TLC. Their smash hit “Waterfalls” was considered one of their biggest successes on the charts. With deep life meaning laced over every lyric, “Waterfalls” reminded us to avoid chasing waterfalls, or in more direct terms, negative habits and reckless behavior....

Ayden Hector WSU Defensive Back has received as much press for his volunteer work as for his athletic prowess. Hector is the President of B.Box, a charity that helps bring a bit of normalcy to the lives of homeless youth, allowing them to celebrate birthdays and other holidays. Hector’s older...

For some investors, the highs and lows of the traditional stock market don’t offer enough excitement; they want more action and more drama—and they’re finding it with film financing. These savvy investors are well aware of the high risk that comes with financing films and are finding ways to minimize...

I believe that your team is the most important asset in your business. If you’re large enough to hire a human resources professional, you should be treating that person as one of your most important right-hand leaders.  Over time, as you and your leaders deal with constant growth, you will...

Transformation. It’s the buzzword of the day/year. In a nutshell, transformational initiatives are larger and more complex with more on the line than large projects of the past. And so far, are these current initiatives faring better than the large ones from two decades ago? It’s spotty, to say the...

The global pandemic certainly impacted how we connect with one and other.  We have gained an insight into ourselves and also into each other’s personal lives, virtually entering colleagues’ homes for business meetings – which were invariably interrupted by children, pets or the postman. We’ve shared the juggle and struggle...