archiveInside Director Insider

How to use your personal brand as the key to your company’s competitive advantage. Over the past decade we've seen personal brands carry more influence in the business world than corporate brands. Tesla would not be the same without Elon Musk, Apple would not have been the same without Steve...

Outbound lead generation is key to ensuring predictable revenue growth, but businesses sometimes run into common pitfalls. For instance, leaders often rely exclusively on one channel and anticipate immediate results. But by investing in a multichannel strategy, leaders can reap the benefits of a holistic approach and see sales success....

When we think of jungles one cannot expect much luxury in the resorts there. There are many resorts in the world which are situated in between a jungle and are extremely great. These resorts provide as many amenities as a great hotel back in the city will offer you. To...

The concept of sustainable or ESG investing has been around a while, but it has taken time for it to enter into mainstream discussions. That moment has now arrived. Sustainable investing is all the rage in both the institutional and retail investment worlds, with more and more investors looking to...

In July of 2020, three months into the pandemic, I stepped into my first company-leading role as president of Nvoicepay. The whole time I've been in the role, we've been almost entirely remote. I came in during a time of growth and transition for the company, so, like me, the...

Recent headlines tell a hopeful tale: With a few exceptions, COVID-19 seems to be on the run in the U.S. Hospitalizations are down, states are opening their doors, and, after months of uncertainty, consumer confidence is through the roof. This is a recipe for a return to economic prosperity, and...

The call for more workplace flexibility is strong. If you’ve recently been swayed to this side, welcome. If you’ve been an advocate since the dawn of time, hello again old friend. Hybrid work is something we’re incredibly passionate about at Pragmatic Thinking, but it wasn’t always this way. To be...

According to the CDC, 61 million adults in the United States live with a disability. What people fail to realize is that there may be some processes in place which discriminate against this population. Should these not be addressed, it could cause an individual detrimental effects physically and emotionally. When...

Travel, a trillion-dollar industry in the U.S., isn’t only about hotel chains, airlines or cruise lines. It encompasses every aspect of tourism from quaint pumpkin patches and charming B&Bs to majestic national parks and expansive beaches. Even sports like golf and tennis, not to mention pickle ball, have a part...

Public relations plays a powerful role in laying the groundwork for an exit strategy for business by highlighting a company’s success in the marketplace, elevating its leadership team and showcasing its IP and data. PR also plays a pivotal role in communicating the exit to the market and to employees,...