Ben Kniffen

Ben Kniffen

Ben Kniffen is the CEO and owner of LinkedSelling, an outsourced lead generation and sales development agency that not only delivers leads, but also gauges the quality of clients’ meetings and conversations.


Ben Kniffen is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn.
Chief Executive Insights

3 Reasons to Invest in a Multichannel Strategy for Outbound Lead Generation

Outbound lead generation is key to ensuring predictable revenue growth, but businesses sometimes run into common pitfalls. For instance, leaders often rely exclusively on one channel and anticipate immediate results. But by investing in a multichannel strategy, leaders can reap the benefits of a holistic approach and see sales success....