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Let’s start with what would seem like an obvious question—a simplified, but surprisingly accurate, representation of the choice many marketers face today. Would you rather choose: Option A: Pay $100 for an ad placement that gets 1000 impressions but leads to only five sales of $100 each?  Option B: Offer...

The future is AI. We hear that quote often and with mass adoption of this cutting-edge tech, believe it to be true. But we seldom ponder upon who is working hard behind closed doors, in the board rooms of the elite tech companies in the world to make this a...

Chasing a good career is hard, and the competition out there is cruel for some people. However, everyone seems to be attracted by it, and no matter whether they have the choice to give up on that dream, very few are the ones who are willing to pull the trigger....

A young boy approached his father with the following question: ''Dad, what is the value of my life?'' A hard question made his father think twice before answering back. He did not want to be like everyone else and tell his kid he worths a lot. He knew that words...

One thing all great leaders have in common is that they are constantly learning to adapt to change. And with continuing uncertainty in the workplace brought about by the COVID-19 pandemic, today’s business leaders must be available, empathetic, and committed to offering their employees a chance to reflect on their...

Nearly one in three people listen to a podcast every month. Last year, it was probably only around one in every six people. Why the sudden uptick in podcast listeners? Around 50 percent of people prefer to listen to their podcasts at home. When the pandemic hit and we all...

One of the greatest lessons I learned in the military was that everyone is in it together. If the U.S. military goes to war and wins, we all win. The teams that fight directly win, and the teams that never come close to the battlefield win. If we lose, we...

We are in the midst of what many experts are calling the Great Resignation. Not surprisingly, employee retention is a top priority. Traditionally, organizations would use ‘exit interviews to gather information as to what went wrong. This involves asking a series of targeted questions to see what could be done...

The COVID-19 pandemic brought the thorny challenge to small, medium, and large businesses without exception. For the last two years, employers have been struggling with a shrinking talent pool. With the latest expansion of the ongoing covid thread, there’s no relief in sight. Based on ManpowerGroup research U.S. talent shortages are...

Sometimes we consider life as an exhausting journey that comes with a whole bunch of challenges that one will have to overcome to live happily. The truth is that today many of our problems have been resolved. Having food and water is granted for most people and surviving is no...