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Branding expert Choong Whan Park breaks down the role of consumer psychology in strategic branding decisions. Consumer behavior started as a field of study and marketing in the mid-1900s and developed rapidly in the post-war years. As marketing opportunities have evolved, new research developed by academics like Professor Choong Whan...

Despite how much is written about strategy and how much money is spent on it, academics and consultants continue to report chronic strategy practice failures: I argue that one reason for the failures is that strategy is still not fully defined. I’ve collected 75 concepts and definitions of strategy from...

Face it. Your company taking a stance on a social issue won’t yield a perfect outcome. Committing to a social cause means being in league with others who are imperfect and, in some way, for reasons fair or unfair, offends someone else. No person or organization is perfect. If your...

Those of us fortunate enough to have had a mentor early on in our career know the vital role this individual played in helping to influence and shape who we became. Mentors encourage us to tap into our strengths, gain the self-confidence to go after our dreams, provide direction and...

These days, it seems like everyone in business is out for themselves. Entrepreneurs these days are all so heavily focused on building products to cash in, rather than taking a solution-based approach. Said Shiripour set out to change that. The serial entrepreneur developed EZFunnels.com to allow entrepreneurs to become more...

Reid Hoffman has certainly a thing or two to say about tech entrepreneurship and successful investment: Co-Founder of LinkedIn, partner at Greylock Partners, founding member of PayPal, and angel investor in Facebook, Zynga, Flickr, and Last.FM.  He is also a member of the LinkedIn, Zynga, Shopkick, Kiva.org, and Mozilla boards,...

Having friends is a source of balance for an individual's life, but not a few are the cases where we stop being friends with people and either replace them with others or leave a gap in their place. Today we talk about all those reasons that drive friendships to end....

In early 2020 when the novel coronavirus SARS-CoV-2 began spreading rapidly across the globe, many of us were lucky. As shelter-in–place policies began to crop up around the world, organizations sprung into action and quickly moved services online in order to accommodate social distancing amongst the uncertainty.  Restaurants began to...

As of 21 May 2022, with a net worth of roughly $201 billion, Elon Musk is the wealthiest person in the world, followed by Jeff Bezos(No. 2, $131 billion), Bernard Arnault(No. 3, $123 billion); and Bill Gates(No. 4, $116 billion). Warren Buffett is the fifth-richest person globally, with $110 billion....

The integrated steel manufacturing and recycling company InfraBuild recently announced its half year financial results, marking with it an improvement across all financial metrics. According to the Australian company the business delivered solid financial and operational results, with CEO and managing director Vik Bansal stating “volumes are strong with growth...