archiveChief Revenue Officer Insider

The easiest way a brand can reach the masses is by leveraging the popularity of household names. People are likely to prefer a brand if it is endorsed by a celebrity they like. Brands are open to paying astronomical sums to celebrities because people trust the brand as much as...

There is a huge divide when it comes to the Internet. There are two groups of people, one who is in support of using it to further the human endeavor to excel academically, and the other group that is hesitant when it comes to using the internet. This divide has...

Biotechnology took the centre stage in the fight against COVID-19. Medical scientists, specializing in biotechnology, from all over the world became the most valuable warriors in this war against the vicious virus. But, of course, biotechnology is not just about this; there are many, many things which you can do...

We all have a skeletal understanding of what automobile engineering is all about. In the simplest terms, automobile engineering is about the study and development of automobiles. This, even as a statement, glosses over the remarkable amount of knowledge and skills necessary to understand, experiment, and create automobiles. Yes, your...

Exiting a business may not be the first thing a CEO thinks about when planning his/her company’s growth trajectory. Still, it can quickly become a possibility as new growth targets are set and market dynamics change. One of the first questions I ask my clients is, "Do you know what...

Many organizations are concluding that in order for their diversity, equity and inclusion (DEI) strategies to be successful, their male leaders need to be part of the effort. Including them is what helps brings about the culture change that fosters inclusivity and belonging — where everyone, regardless identity, can bring...

Early-stage companies are glad just to get orders for their products.  They see every prospect as a link in the chain that brings them ultimate success. It usually takes them a few bites into a rotten apple before they realize that one of the standards that they need to set...

When you are a billionaire you can buy and maintain a private jet. It is impressive to travel to any place you want with all the necessary amenities as if you were at home or in a hotel. The following private jets offer luxury, comfort and privacy to their owners....

Content theft, plagiarism and piracy is a risk we take when doing any kind of business – especially when putting our content and intellectual property online. When our intellectual property and content gets distributed without authorization, it can ironically bring us unexpected rewards –  but it can also be severely...

There is a myth that businesses are run basically about making profits. The truth is that businesses are run basically about adding value to customers and clients with an emphasis on ethics. When you look at entrepreneurs including Steve Jobs, Richard Branson, Bill Gates, Jeff Bezos, and Elon Musk, they...