archiveChief Research And Development Officer Insider

Have you ever spent hours on TripAdvisor or Expedia just dreaming about vacation? I certainly have. And when it comes time to actually plan a vacation, I am meticulous and deliberate in my planning. A 2010 study showed that people derive more relaxation from planning a vacation than from actually...

The world of Facebook advertising as many brands know it is being shaken up. Apple’s latest iOS 14.5 mobile operating system release includes a new user privacy feature that prompts consumers to opt out of behavioral tracking in apps that frequently sell data to third parties. The truth is, Apple...

Modern marketing has changed and tied together branding and PR as close cousins versus the distant family relationship they previously represented. Adding hybrid and work-from-home models disrupted old-school marketing practices even further. Work life for employees has become more like the lives of entrepreneurs. Efficiency now relies more heavily on...

You've put customer experience at the core of your contact center strategy, and you want to be sure that what you're doing is on the correct track? Here are five indicators that you must be aware of in order to create a dashboard that accurately reflects your priorities, progress, and...

WHO warned the world about worsening mental health conditions even before the arrival of Covid-19. Pandemic just acted as fuel into the fire, according to the report and surveys it was estimated that the poor mental condition of the citizens will cost much more than $1 trillion to the Indian...

Is your team smarter than the sum of its parts? In his influential book on organisational learning, The Fifth Discipline, Peter Senge noted that you can put together a team of people, each with an IQ of 120, but as a group they may have a collective IQ of 63....

Research by Astons, the international experts on real estate, residency and citizenship through investment, has revealed which areas of the Greek property market currently offer the best investment opportunities. Astons analysed current real estate and rental values across the Greek market to find which areas are home to the highest...

In a rebound from the pandemic and fuelled by enormous government stimulus and stored up consumer spending power, companies are hungry for opportunities to invest and grow internationally. For US firms, the world can look like a challenging place. Whatever it may feel like to those based there, the US...

People who work in sales usually love their job and there is a reason for that. Even though every work has challenges and obstacles that may appear on the way, in some cases the positive things are so crucial that people would not change their jobs for the world. So,...

Public relations (PR) is an important component to any business marketing plan.  Typically, a marketing plan has three parts: marketing, advertising and PR.  All three parts need to have a strategy that complements the other. The purpose of having a public relations plan is it helps you outline the key...