archiveChief Equity Officer Insider

Starting a business takes a lot. You’re thinking about loans, paperwork, daily operations, suppliers, customer demographics, and far down that list is brand image. But it’s an important point to hit, especially for a startup. You need to create a reputation from somewhere, or you’re not going to get much...

Self-awareness has become a widely recognized ‘meta-skill’ of the 21st century, as described by Tasha Eurich in her book Insight. Self-awareness consistently shows up as a critical element for leaders in any business to master if they want to motivate a team to produce results.  In fact, self-awareness is the...

In the world of sales, pursuing quality leads over quantity is often expressed, but rarely practiced. Unfortunately, traditional approaches to what actions are measured and enforced by sales leaders disincentivize sellers from quickly qualifying out of opportunities they’re likely to lose.   So often, sales leaders prioritize the volume, or quantity, of leads...

As the founder and CEO of Phantom Space, which aims to build hundreds of automated rockets to ferry thousands of satellites into space, I took my team to the car racetrack a few months ago.  I wanted everyone to watch the pit crews. The incredibly fast teamwork, the specialization and...

Placecube works with its customers to co-create open and connected digital platforms. They accelerate the transformation journey through the reuse of well-designed digital services. Placecube works collaboratively, ensuring that their clients never pay twice for the same development and differentiate themselves through their actions and behaviours, living by the core...

Branding expert Choong Whan Park breaks down the role of consumer psychology in strategic branding decisions. Consumer behavior started as a field of study and marketing in the mid-1900s and developed rapidly in the post-war years. As marketing opportunities have evolved, new research developed by academics like Professor Choong Whan...

Despite how much is written about strategy and how much money is spent on it, academics and consultants continue to report chronic strategy practice failures: I argue that one reason for the failures is that strategy is still not fully defined. I’ve collected 75 concepts and definitions of strategy from...

Face it. Your company taking a stance on a social issue won’t yield a perfect outcome. Committing to a social cause means being in league with others who are imperfect and, in some way, for reasons fair or unfair, offends someone else. No person or organization is perfect. If your...

Those of us fortunate enough to have had a mentor early on in our career know the vital role this individual played in helping to influence and shape who we became. Mentors encourage us to tap into our strengths, gain the self-confidence to go after our dreams, provide direction and...

These days, it seems like everyone in business is out for themselves. Entrepreneurs these days are all so heavily focused on building products to cash in, rather than taking a solution-based approach. Said Shiripour set out to change that. The serial entrepreneur developed EZFunnels.com to allow entrepreneurs to become more...